2011 marked the year that many FMCG brands went social. For some it was small-scale exploratory activity. For others the creation of a Facebook Fan Page or Twitter profile was a social land grab to directly counter the plethora of unofficial pages/profiles that have emerged. However for some of the more forward thinking brands it … [Read more…]
Measuring the offline effect of online marketing has been one of the biggest challenges in consumer insight data and analysis since the start of online marketing. As the research giants become more focussed on digital, they’re picking up the big contracts. Dunnhumby is the latest to announce wins of Reckitt Benckiser and Danone – and … [Read more…]
Online advertising delivers substantially higher ROI and sales uplift than TV and achieves reach equal to press and outdoor, according to new research.
Mid-roll video ads offer advertisers higher performance than pre-roll or post-roll video ads within long-form video environments, according to a new study.
FMCG giant Unilever has launched a Facebook page to engage directly its consumers and get instant feedback on initiatives with key brands such as Walls, PG Tips and Persil.
Online video advertising experienced substantial growth last year, seeing revenues more than triple, according to Web TV Enterprise.
These days marketers are keen to offer their customers preferential treatment. It is likely that increasing consumer demand, and the companies’ strong urge to fulfil expectation, has been caused by the endless flexibility of digital tools. Dann Binns, Senior Account Director at Epsilon International EMEA, gives advice on how to give customers what they want, … [Read more…]
Specialist digital and eCRM agency, Underwired Amaze, has created a brand new website for FMCG giant, McCain Foods, designed to evoke emotional connection through the use of innovative creative and personalised content, which is personalised depending on where users sit within the eCRM cycle.
Nestle have launched an augmented reality marketing campaign for Kit Kat, which will see the chocolate brand’s packs transform into a music video when shown on a webcam.
Loyalty programme Nectar, and supermarket Sainsbury’s, launch their first apps for the iPhone and iPod touch this week.