When it comes to marketing, the financial services industry is often hampered by legislation, regulation, privacy concerns and complexity, but ‘opting out’ of a meaningful social media presence is no longer a realistic option. Claire Wilson at Stratton Craig offers 5 tips for financial brands to create an effective social media strategy.
A ‘games mindset’ is permeating and influencing in areas well outside of what we understand as ‘games’. Marcus Thornley, Founder of Play Consulting explains how consumers, business leaders, and even the nature of work itself is increasingly receptive to, and driven by, the triggers, stimuli and approaches pioneered in games.
Amazon as the biggest paid search advertiser in the UK in 2016, with booking.com coming in second, according to new research.
Data marketing firm consultancy TwentyCi has launched a new programmatic platform that connects digital advertisers to the 9 million homemovers who are buying a house in the UK at any given time.