Brits swap sofa for social when it comes to ‘event TV’
With the rise of ‘event TV’ like X Factor, Strictly Come Dancing and sporting events, more and more Brits are using social networks and instant messaging to chat to friends as the events unfold.
Social media and online PR: UK biz ‘not doing enough’
Although investment in social media and PR is set to rise next year, Britain’s businesses are failing to make the cultural and budgetary commitments required to maximise the channel’s potential, according to a new report.
Social media and online PR: UK biz ‘not doing enough’
Although investment in social media and PR is set to rise next year, Britain’s businesses are failing to make the cultural and budgetary commitments required to maximise the channel’s potential, according to a new report.
Nielsen debuts ‘TV ratings-style’ online ad metrics
The Nielsen Company has unveiled a new tool that will give online advertisers audience or viewer data, similar to that given in television ratings.
Nielsen debuts ‘TV ratings-style’ online ad metrics
The Nielsen Company has unveiled a new tool that will give online advertisers audience or viewer data, similar to that given in television ratings.
Facebook to go public in 2012?
Facebook is likely to go public sometime after late 2012, in what is likely to be one of the most highly anticipated initial public offerings of the decade.
Surge in ‘Twitter consultant’ jobs as businesses embrace social media
While most professions continue to struggle in the gloomy jobs market, the social media consultant is becoming the most in-demand skill, according to new research.
Surge in ‘Twitter consultant’ jobs as businesses embrace social media
While most professions continue to struggle in the gloomy jobs market, the social media consultant is becoming the most in-demand skill, according to new research.
Top brands named and shamed for web design tricks
Top brands have been accused of using tricks to deceive web users as part of a new campaign set up by a web design consultant.
Online lead generation ‘accounts for 42% of all consumer sales’
Online lead generation is now responsible for 42% of sales made by companies to consumers compared to 40% last year, according to new research.