People are more willing to be dishonest online on sites such as Facebook and Twitter than they are face-to-face, according to a new survey.
The Social Network, a film about the founders of the social-networking website, Facebook, hits the cinemas this week. In response, Howard Scott, digital marketing director at digital agency Sequence, discusses how the network is changing and offers top tips on what Facebook can provide brands.
Around a fifth of people (20.3%) claim to like or follow brands on social networks yet not enough brands are responding to consumer complaints, according to a consumer study.
Advertisers’ spend on paid search rose in the UK for the third quarter in a row, with UK travel advertisers are out-performing other sectors, according to research from leading performance marketing company, Efficient Frontier.
Social media agency Tamar has launched an international social media campaign for jewellery giant Michael Hill, focused on audiences in the U.S., Canada, Australia and New Zealand.
As advertisers and publishers wise up to audience targeting techniques, Motti Kushnir, Chief Marketing Officer at location based services specialists, Telmap, looks at the benefits of making adverts personal.
There were 17 million Google searches for holidays made by UK consumers in August. This was a marked increase of 78% on June’s 9.5 million, according to new research.
The top 10 applications on Facebook have all been transmitting user data, including access to people’s names and, in some cases, their friends’ names, to dozens of advertising and Internet tracking firms, according to a news report.
Internet brands are now the closest to UK consumers’ hearts, with the three most popular brands in the UK coming from the web, according to a new survey.
A University of Bolton student has secured a job with one of the country’s leading bookmakers after impressing them with his unique concept for online gambling.