As consumer’s purse strings get tighter, how can marketers convince them to buy luxury brands? Farhad Koodoruth, MD of Blowfish Digital, explains why the luxury brand is surprisingly bouyant, especially in emerging countries like China and Kazakhstan, but the skill is in reaching them online.
As the festive season approaches, how can affiliate marketers capitalise on the consumer rush? Owen Hewitson, Client Strategist, Affiliate Window & buy.at offers some tips on the peak days on the ecommerce calendar to prepare for, and which types of affiliates will have the most success this Christmas…
Collective has launched Tumri in the UK, following its recent acquisition of the company in the US.
Sainsbury’s has bought online entertainment company Global Media Vault from MBL Group for £1 million, as the UK’s third largest supermarket chain looks to offer film, game and music downloads.
Japanese company Rakuten has bought UK online retail giant Play.com for £25m.
Brits are hungry for information on products, with 74% willing to wait for the best deal, according to new research.
Groupon has expanded its UK opererations with a new voucher scheme for ecommerce sites.
EBay is looking at acquisition opportunities in Japan and China, as the online marketplace looks to expand in the lucrative Asian markets.
Discount fashion giant Primark has denied reports that it is planning to launch a transactional website.
Online retail spending in the US reached $37.5 billion for the quarter, up 14 percent versus year ago, according to new research.