Despite positive growth for the majority of online retailers, there is a lack of consensus at the top level on key areas they should be focussing on to achieve higher growth and profit levels, according top a new survey.
Consumers are being warned of the alarming number of illicit practices where diet pills can be bought online without the necessary prescription, after new research from brand protection agency MarkMonitor.
If measuring online ad effectiveness was just about counting clicks, life would be simple. Alas, what most consumer marketers are interested in is the brand uplift effect and the reach of the campaign among the target audience. Both are vital for getting marketing effectiveness insights about a campaign and the budget – but both prove … [Read more…]
High street fashion retailer New Look has unveiled its fully transactional mCommerce site, designed and built by Mobile Interactive Group (MIG).
Chinese search engine Baidu is shutting down Youa, its e-commerce subsidiary, giving existing merchants have one month to migrate to either Rakuten China or Yaodian 100.
Just how valuable is positive social media buzz… and is it worth paying for? Richard Jackson, director at Session Digital examines the effectiveness of social commerce used by brands to offer incentivised referrals to online customers at the check-out.
As web users become ever more demanding, are brands doing enough to meet their needs and turn browsers into buyers? Geoff Galat, Vice President, World Wide Marketing, at Tealeaf, offers a guide to boosting online customer experience…
The stellar growth of Groupon and other daily deals sites have been one of the biggest dotcom success stories of the past year. But are they here to stay? Ryan Deutsch, VP Emerging Media, StrongMail, takes a closer look…
That’s the implication of latest comments from the team leader for Procter & Gamble’s ecommerce and digital innovation team. Made at an industry forum, it’s not a formal press announcement, but a business quite secretive about it’s digital strategy, this seems like a clear hint of the thinking inside the FMCG’s strategy group. Here’s why … [Read more…]
A total of 46 per cent of British consumers have cancelled plans to spend with a small business after finding a poor quality website, according to research released today by 1&1 Internet Ltd, www.1and1.co.uk, a global leader amongst web hosts.