Google’s new ‘Product Listing Ads’ means that advertisers using Google Shopping now need to pay when searchers click on their items. However, it could also bring morea relevant and targeted audience to brands. Jonathan Beeston, director, new product innovation, EMEA at Adobe Media and Advertising solutions, offers 7 top tips for advertisers looking to capitalise … [Read more…]
Google has bought ecommerce marketing firm Channel Intelligence for $125m, the the internet giant looks to boost its online retail presence.
The US Postal Service plans to stop delivering letter mail on Saturdays in a bid to ease financial struggles, but it will continue delivering packages six days a week as online retail soars.
Disgruntled employees at HMV have turned to Twitter to report on mass sackings at the firm, hijacking an official account to describe a “mass execution of loyal employees who love the brand”.
This week saw disgruntled HMV staff bite back on Twitter to report mass firings as they happened. Jason Woodford, CEO of digital marketing agency, SiteVisibility, looks at how social media has changed employee relations- and how HMV could have handled the debacle differently.
With more and more consumer data online, recommendation engines are becoming big business. Stephan Noller, CEO of nugg.ad and IAB Europe Chair of the Policy Committee, looks at how predictive technologies have altered the way we browse the web, and the implications for ecommerce and beyond.
As retailers increasingly utilise mobile devices as a touchpoint on each stage of the retail lifecycle, a new report from Juniper Research has found that annual spend by retailers on mobile marketing will reach $55bn, almost double the $28bn level expected this year.
Social media data firm Janrain has secured $33m in funding from a number of investors, as it looks to boost social login tools for clients including Philips, Channel 4, Dr Pepper Snapple Group and Mattel.
The number of people using the internet in China rose by 10% last year to 564m last year, with 75% of those having access via mobile devices, according to new figures.
High street music retailer HMV is calling in administrators, putting over 4000 jobs at risk. The news makes HMV the latest in a succession of retailers to fall into trouble following a difficult trading period and the challenge from online stores. Dan Wagner, CEO and Chairman of mPowa and Powa Technologies, which is responsible for … [Read more…]