Waitrose has selected Performance display ad firm Criteo to implement a new personalised ad targeting scheme to boost online grocery sales. In this article, the supermarket giant explains its decisions to use personalised retargeting to upsell to online shoppers, and how it avoided potential privacy pitfalls.
Consumer goods giant Reckitt Benckiser has embarked on a new Facebook campaign, using the social network as the exclusive platform to sell its latest Cillit Bang cleaning product.
Amazon has launched an ecommerce site in India, marking the entry of one of the world’s largest online retailers into the $550 billion retail market.
Online sales in the UK are predicted to increase 14% and continue to hit high streets, according to new research.
Over the festive period in the UK, paid search ads generated 50% more transactions than last year, resulting in a 26% rise in revenues from the medium, according to new research.
Online shopping sales are forecast to grow between 18% and 22% during Christmas 2012, exceeding the rate of growth in 2011, according to a new report.
It’s tough being a portal these days, and particularly if you’re under the thumb of analysts who have lost faith in the business model of portals. The latest battering for the Yahoo strategy comes from Goldman Sachs, but their verdict has implications far beyond Yahoo. Here’s what they said and why it matters…
Fashion retailer AllSaints has appointed leading network, Affiliate Window for all performance marketing activity.
Over half of consumers (56%) would buy from an unfamiliar brand if offered the right deal at the right time, while 41% have bought purchased something online they would never previously thought of buying, because of a voucher or offer, according to new research.
UK shoppers will spend more than £7bn online this Christmas, representing a 14% rise on last year, according to a new study.