Retailers and brands that embrace reviews and recommendations into their online retail strategy see a sales uplift of some 18%, new figures show. The uplift is worth a potential £8bn to UK retailers, on top of the UK’s existing £44bn of online retail sales.
Hackers recently struck the website of cosmetics firm Lush, leaving shoppers’ credit card details exposed to cyber thieves. Since then, many Lush customers have reported that their cards have been used fraudulently. Emily Gorton, staff writer for Choose.net,looks at the lessons learnt from the debacle.
Global beauty brand Avon has launched a new social media platform to consumers, Avon Connects, allowing customers to virtually ‘attach’ to an Avon Representative online.
Despite the economic gloom, 2010 was another bumper year for online retail, with a total of £58.8bn spent online in the UK, marking a rise of 18%, according to IMRG and Capgemini. In this article, key players in the UK ecommerce industry give their view on the past 12 months, and just what 2011 has … [Read more…]
Sri Sharma, managing director at Net Media Planet, provides his advice on the key developments in search to watch in 2011.
When it comes to online retail, images can make or break a sale. In this article, Rob Tarrant at Brandbank, discusses the difficulties faced by retailers and suppliers when updating product information and imagery on websites.
Over 2 in 5 (44%) of Britain’s online adult population upped their online spending this Christmas compared to 2009, pushing the total amount spent online to £2.8bn, according to new research.
Chaos from snow is understandable but poor customer management is not, when the tools are easily to hand to solve the problem. Tools we deal with regularly in ecommerce. Philip Rooke, CMO, Spreadshirt, looks at how last months snow chaos could have been avoided…
Video can offer online retailers the chance to let consumers explore products in more detail, as they could in–store. Rob Tarrant, Managing Director, Brandbank, offers a guide to getting the most out of video when selling online.
Barclay’s has partnered with Affiliate Window to launch an online store for its Barclaycard Freedom rewards scheme, giving its customers 1% back in reward money on every purchase through the store.