In a recent article on the BBC news website, online entrepreneur Charles Duncombe claimed that spelling mistakes are costing UK etailers millions of pounds a year in lost revenues. Credibility is everything when it comes to converting visitors to customers in your online shop, and bad spelling does little to convince the public that you … [Read more…]
German retailer Sport Thieme recently teamed up with Adobe Scene7 to improve the way it manages product inventory and marketing across its ecommerce site.
The majority of UK businesses are planning to move their finance, ecommerce or security applications to the cloud, but only 30 per cent of businesses currently have cloud governing policies in place, according to a new poll.
Understanding performance and usage patterns and establishing a “normal” behavior pattern or profile is essential in detecting subtle anomalies in ecommerce websites when it comes to performance management. David Flower, Vice President EMEA, Compuware Gomez, takes a look at the growing importance of predictive analytics.
British consumers show little forgiveness towards poor eCommerce sites but reward those that perform well and provide them with timely, personalised offers, according to a new survey from Apptus and YouGov.
The London 2012 Ticket site has been the most popular new ecommerce site so far this year, while Tesco overtook Play to become the third most searched-for online retailer in the UK, according to new research from the IMRG and Experian Hitwise.
As media becomes more fragmented, the marketing department of today is becoming tomorrow’s social media newsroom Albert Pusch, head of marketing at FACT-Finder – it looks at the issue of brand journalism and how online retailers can use e-branding to promote their ecommerce offering.
Social media tool ScanMe has launched this week, an application that creates a unique, permanent, QR barcode for a user through their Facebook account.
It has been the most lucrative quarter on record for consultants operating in the digital sector, according to new data.
Stock market analysts marked down Yahoo this week on news that the strategy for China was unclear. Shares fell 7% in a day when the portal stated it was “engaged in ongoing discussions” about the future of its stake in Alibaba. This came after the Chinese ecommerce business sold control of its Alipay payment platform … [Read more…]