YouTube saw its usage hit an all-time high in April 2011 as US Viewers consumers 8.7 billion streams. Hulu followed some way behind with just over 760 million streams. (Number of streams measured in millions).
The vast majority of the UK’s top retailers are adopting a ‘one size fits all’ approach to their email marketing, reducing the accuracy of communications and as a result, risking lower conversion rates and effectiveness, according to a new study.
Email still beats social media as the preferred method of interaction and communication between brands and consumers, according to new research.
As mobile web usage grows ever more popular, how can brands capitalize for consumer’s growing hunger for productivity, information and entertainment on the move? James Luty, from digital marketing agency Coolpink offers 4 key tips on getting the most out of mobile marketing.
Over four in five (81%) of UK smartphone users have looked for local information on their mobile devices, with the numbers even higher in the US, France, Germany and Japan, according to a new global study.
It has been a devastating week for the retail sector, with many household names falling victim to the pressures of crumbling consumer confidence and shrinking household budgets. With fashion retailer Jane Norman announcing that it is going into administration, the takeover of Habitat by the Home Retail Group and Homeform also confirming that it was … [Read more…]
Centaur Media is shutting down the print edition of New Media Age – the market leading weekly magazine for the UK digital marketing industry.
Facebook has launched its eighth ad format, dubbed the ‘comment’ ad unit, letting brands provoke debate from potential customers on the social network.
Twitter is mulling plans to insert ‘promoted tweets’ in the platform’s main messages stream in a bid to accelerate ad revenue growth, according to a news report.
Digital technology has created a wealth of opportunities for buyers to personalise products before purchase. Phillip Rooke, CEO, Spreadshirt, explains how merchandising has changed with the rise of print-on-demand technology, and how this accelerating trend which will drive a number of consumer product categories.