Google’s integration of promoted tweets into the real-time search section of its live results, which it rolled out in late November, coincided with revelations it allegedly made two unsuccessful attempts to buy the social communication site. The search giant supposedly made an initial offer of $2.5bn which Twitter’s founders said was ‘insulting’. It then came … [Read more…]
Juniper Research has signalled an unprecedented interest in the mobile advertising space by key brands and agencies. This follows the dramatic increase in mobile application usage in key markets and the growing penetration of smartphones with location aware and augmented reality (AR) capabilities.
Another announcement looms from domain name regulators at ICANN, and the cybersquatters are salivating. Let’s hope this time there’s some sense behind the approach and stronger self-regulation for what will follow. The prospect of potentially thousands more top-level domain names is far from something to celebrate given the way the process is managed.
Barclay’s has partnered with Affiliate Window to launch an online store for its Barclaycard Freedom rewards scheme, giving its customers 1% back in reward money on every purchase through the store.
Brands are missing a trick by treating email and social media as separate marketing channels, according to new research.
European mobile ad marketplace Adfonic believes that 2011 will be a step change for mobile advertising, driven by the growth in smartphones and tablets along with exciting new mobile marketing opportunities for brands and agencies. Here, Paul Childs, Chief Operations Officer at Adfonic gives his Top 10 predictions for the New Year.
Consumers are a fickle bunch when it comes to banking online, with nearly a third (31%) of banking customers end up selecting a different brand to their preferred one when browsing online, according to new research.
Travel site Simonseeks has confirmed details of its £2 million national TV advertising spend following the appointment of a creative agency Space City Productions after a competitive pitch.
A digital campaign to raise awareness among doctors of Virgin Atlantic and drive sales of the airline’s fully flexible fares has proved a soaring success.
When it comes to transparent online marketing, just counting the clcikthroughs isn’t enough. Stuart Colman, Managing Director UK, AudienceScience explains why is how you interpret and integrate the consumer data that really counts…