With talk of a Facebook Initial Public Offering (IPO) in the near future and rumours of the Facebook community showing signs of plateauing, what are the developments that are we likely to see in the social network’s functionality? Matt Clarke, Chief Technology Officer, Amaze predicts five big changes we can expect to see from the … [Read more…]
FMCG giant Unilever has launched a Facebook page to engage directly its consumers and get instant feedback on initiatives with key brands such as Walls, PG Tips and Persil.
Twitter has established itself as a new platform for brands to engage with consumers, but getting a social media strategy right is crucial. Simon Robinson, Senior Director Marketing & Alliances EMEA, Responsys looks at building customer relationships through tweets…
Businesses are foolish to ignore the popularity of mobile gaming in a successful digital strategy, according to a panel of experts who gathered at a round table held by hosting specialist UKFast.
In terms of retailers, Amazon sites reached the largest global audience with more than 282 million visitors in June, or 20.4% of the worldwide Internet population, according to new research.
Although traditional publishers have focused on creating mobile and web apps few have managed to mix mobile advertising without being too intrusive. Luca Ascani, Chairman and Co-Founder of Populis, argues that the time has come for European publishers to take mobile advertising seriously.
Offline issues can quickly turn into online crises that cause real and lasting reputational damage. Tamara Littleton, CEO of social media management agency, eModeration, gives her advice on what brands can do to manage a social media crisis.
Social media management software firm Buddy Media has raised $54 million in Series D funding from a group of leading late-stage investors.
Social marketing management company, Context Optional, is launching in Europe following its acquisition by Efficient Frontier in May.
blippar, a free smart phone app that converts real world images into virtual experiences, has launched in partnership with Cadbury UK and Ireland.