Although it’s becoming common practice, integrating large campaigns across multiple platforms and agencies can hamper creativity. Don Smith, Creative Director at Realise Digital argues why agencies should shy away from the ‘one size fits all’ approach and play to their strengths…
The London 2012 Ticket site has been the most popular new ecommerce site so far this year, while Tesco overtook Play to become the third most searched-for online retailer in the UK, according to new research from the IMRG and Experian Hitwise.
The BBC has hired marketing consultancy MumPanel to help redevelop its ‘Grown-ups’ side of the CBeebies website.
WWE has appointed Web TV to exclusively represent its UK online video content; bringing complementary TV advertisers to the entertainment broadcaster’s web audience.
This month’s top trends in digital: App-based texts on the rise | Coupon usage soars- even among the wealthy | iPad 2 | Smartphones with NFC | Public security online | Mobile sites | Broadband quality | Company phone bills | Domain Sales | Augmented reality and terrorism
As media becomes more fragmented, the marketing department of today is becoming tomorrow’s social media newsroom Albert Pusch, head of marketing at FACT-Finder – it looks at the issue of brand journalism and how online retailers can use e-branding to promote their ecommerce offering.
Last week, Mothercare announced that it plans to reduce its high street presence over the next two years. Sri Sharma, managing director at Net Media Planet argues why the baby care market needs to focus on growing up online if the sector is to thrive not look to enter new markets.
eBay Advertising is launching ad placements on its UK daily and weekly deals newsletter which reaches millions of eBay shoppers, with the RAC the first to sign up to the new format.
A growing number of the UK population are using social media to express their opinions about brands and companies, according to a new poll.
Social media agency eModeration has launched a ‘Facebook VIP’ service, to help celebrities and VIPs manage their official Facebook pages.