Most people follow a brand on social media platforms to receive special deals, but many are also looking for entertaining content, according to research.
UK advertisers spent more on online advertising than on TV in the first half of 2011, with the Web accounting for 27% of the total adspend, compared to TV’s 26.1% share, according to new research.
Best Buy has sold its struggling Napster online music service to competitor Rhapsody in exchange for a minority stake in the combined company. Napster will now be shut down, with its subscribers being migrated to Rhapsody.
Yahoo has updated and rebranded its online video site, as the online media firm looks to take on Hulu and YouTube in the video-on-demand market.
The latest advertiser tool from Facebook starts to tackle conversation management reporting. ‘People Talking About This’ is one of the social media metrics released in the latest toolkit from the market shaping social network. Facebook analytics helps marketers with Facebook brand pages looking to track effectiveness, and find ways to quantify that return on social … [Read more…]
A common marketing mistake is to assume customer and brand perceptions are alike. David Parcell, Managing Director EMEA and Corporate Officer at Verint, looks at the importance of including the customer voice in any marketing strategy and offers ways of achieving this.
Top brands on Facebook include Coca Cola, Disney, Starbucks, Red bull and Oreo, according to the data from Social bakers.
Brands are failing to capitalise on the vast spending power of non-English language Internet consumers, according to a new study.
Brits have become a nation of ‘window browsers and online shoppers’ who are easily distracted online, potentially leading to lost sales, according to new research.
European social media analytics firm Socialbakers has secured a $2 million financing round led by Earlybird Venture Capital.