An increasing number of leading brands, retailers and mobile vendors are investing in mobile augmented reality (AR) applications and services, with global revenues expected to approach $1.5 bn by 2015, according to a new report.
How will our digital media use have changed by the end of this year? Natalie Gross, Managing Partner at online marketing firm Amaze, offers 10 key predictions for 2011.
Brits are dabbling in the markets online, with 446,000 searches made online by UK consumers looking for trading-related platforms and services in October 2010, according to new research.
AOL Europe has acquired video distribution network goviral, as the internet media company further expands its ad-funded content services.
The number of searches made online by UK consumers for home insurance-related products is expected to rise in the early part of 2011, according to new research.
eCRM agency Underwired Amaze has launched a Social CRM (sCRM) tool for integrating Facebook functionality with segmented email campaigns and eCRM programmes.
UK brands are not offering customers the chance to communicate with their company through social media when they unsubscribe from email marketing, according to a enw report.
Online lead generation isn’t always what you expect- you could be helping to support your competitors. Robin Caller takes the tricky issue of ownership when it comes to leads, and chases the ghosts away…
Consumers are increasingly using digital devices on the high street to give store feedback, check stock levels and check that they are getting the best deals, according to new research.
A new report from search marketing firm Greenlight reveals the sites, brands and providers that were most visible to banking -related consumer searches.