Online travel giant Expedia has unveiled plans to spin off its TripAdvisor brand in a deal that could value the popular user reviews site at $4bn.
Latest tracking data from North America confirms that the coupon industry is accelerating thanks to online coupon download platforms. Individual coupons from brands as well as aggregators such as Groupon are changing the nature of vouchers and online promotion use. The trend will be followed in Europe, Latin America and Asia…
Just one in four (25%) of retailers with a presence on Twitter replied to a question directed at them, with Thomas Cook, easyJet and Debenhams topping the responsiveness table, according to new research.
Email marketers constantly discuss concepts like relevance, lifetime value, dynamic content, automation and delivery. But what about the more mundane topics like data security? In the last few months, consumers have received a number of notifications explaining that security failures have compromised email addresses and provided third parties with potential access to digital identities. Ryan … [Read more…]
In the war against cybercrime it seems brands are finally fighting back, with the online retail sector leading the charge. According to a report out from WIPO, there were more cases filed against cybersquatters in 2010 than ever before, with 91% of the 2,696 brand infringement cases successfully concluded in favour of the brand owner.
Ad network Adknowledge and Experian-owned technology firm Techlightenment have teamed up to launch a platform to help brands research what users are doing on Facebook.
If measuring online ad effectiveness was just about counting clicks, life would be simple. Alas, what most consumer marketers are interested in is the brand uplift effect and the reach of the campaign among the target audience. Both are vital for getting marketing effectiveness insights about a campaign and the budget – but both prove … [Read more…]
Twitter is reportedly considering Facebook-style pages for brands on the micro-blogging service, opening up ways for advertisers to deliver tailored messages to their followers and serving as a central hub for companies to coordinate campaigns.
Just how valuable is positive social media buzz… and is it worth paying for? Richard Jackson, director at Session Digital examines the effectiveness of social commerce used by brands to offer incentivised referrals to online customers at the check-out.
As web users become ever more demanding, are brands doing enough to meet their needs and turn browsers into buyers? Geoff Galat, Vice President, World Wide Marketing, at Tealeaf, offers a guide to boosting online customer experience…