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brands

Sky overtakes P&G to become UK’s biggest traditional advertising spender

March 16, 2020 by Robin Langford
Sky overtakes P&G to become UK’s biggest traditional advertising spender
Sky overtakes P&G to become UK’s biggest traditional advertising spender

Sky was the UK’s biggest spender in traditional advertising in 2019, according to new data.

Ads, Content, Video, Viral advertising, Amazon, brands, broadband, media

A third of customers ‘want more than just points for their loyalty’

March 10, 2020 by Robin Langford
Increase in online shopping ‘accelerating race for customer loyalty’
Increase in online shopping ‘accelerating race for customer loyalty’

A third of customers (34%) are demanding more tailored and alternative benefits for their loyalty instead of points – the strongest appeal coming from Millennials and Centennials, according to new research.

Ads Amazon, brands, marketing, UK

Fighting fake reviews: 72% of consumers want ‘GDPR-like’ fines

March 9, 2020 by Robin Langford

Almost three quarters (72%) of consumers feel the retail sector needs a new set of standards to combat fake reviews, according to new research.

E-commerce Australia, brands, content, digital marketing, ecommerce

Data-driven sports ad agency STADS launches with soccer legend Del Piero

March 6, 2020 by Robin Langford
Data-driven sports ad agency STADS launches with soccer legend Del Piero
Data-driven sports ad agency STADS launches with soccer legend Del Piero

STADS, an ad agency specialising in sports, has gone live STADS with the support of Italy football legend Alessandro Del Piero.

Ads advertising, agencies, analytics, brands, content

Takumi bolsters Northern presence with More Media Sales partnership

March 6, 2020 by Robin Langford

Influencer marketing service Takumi has struck a partnership with More Media Sales, an independent multimedia sales house, to expand its influence in media communities in the North of the UK.

Ads, Social agencies, brands, content, France, Germany

Twitter takes on Snapchat and Instagram with vanishing ‘Fleets’

March 5, 2020 by Robin Langford
Twitter takes on Snapchat and Instagram with vanishing ‘Fleets’
Twitter takes on Snapchat and Instagram with vanishing ‘Fleets’

Twitter has begun testing “fleets,” tweets that self-destruct after 24 hours, a format first popularised by Snapchat’s Stories and later Instagram.

Social Android, brands, Brazil, content, Facebook

News UK’s Wireless and Bauer Media launch digital audio advertising platform ‘Octave Audio’

March 5, 2020 by Robin Langford
News UK's Wireless and Bauer Media launch digital audio advertising platform ‘Octave Audio’
News UK's Wireless and Bauer Media launch digital audio advertising platform ‘Octave Audio’

News UK’s Wireless and Bauer Media have launched Octave Audio, a new digital audio advertising platform for the UK advertising market.

Ads advertising, brands, media, UK

Top 5 customer service tech trends for 2020

March 5, 2020 by Robin Langford
Top 5 customer service tech trends for 2020
Top 5 customer service tech trends for 2020

Research firm Gartner has revealed five emerging trends in technology adoption and where service organizations are getting the most return on investments (ROI) today.

Ads Amazon, analytics, brands, content, digital trends

Thunderhead launches AI tool for journey-driven engagement

March 3, 2020 by Robin Langford
Thunderhead launches AI tool for journey-driven engagement
Thunderhead launches AI tool for journey-driven engagement

Ad tech firm Thunderhead has launched a new suite of journey-based AI capabilities named ThunderBay.

Ads analytics, brands, marketing, technology

Enterprises failing to adopt digital first strategies for global expansion

March 2, 2020 by Robin Langford

The majority of brands are still ignoring the benefits of a digital-first globalisation strategy, and instead focus their efforts on deploying a local sales team when entering new markets, according to new research.

Ads advertising, brands, content, global, local
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