Third of UK smart speaker owners ‘engaging with brands’
Smart speakers in the home like Google Home and Amazon Echo are set to drive the next wave of e-commerce, according to new research.
brands
What does the WFA’s ‘Voice Coalition’ mean for advertisers?
As more people turn to voice search, Wesley MacLaggan, SVP, Marketing at Marin Software looks at what the WFA’s ‘Voice Coalition’ means for advertisers looking to gain consumer attention in the age of the smart speaker.
In-house marketing ‘costing firms lost productivity and creativity’
Marketers are taking back control of their digital marketing by bringing it in-house, but this is coming at a cost of lost productivity and creativity, according to a new report.
Pride of Lionesses: 2.4 million more fans of women’s football thanks to World Cup
The UK’s fascination with this summer’s Women’s World Cup has helped create an extra 2.4 million fans of women’s football since the tournament began, according to new research.
Scourge of social – saviour of revenue? How older generations are transforming social
‘Old’ people can be just as tech savvy as anyone else… and they’re open to advertising, too. As the age demographics of social networks get older, Emily Knox, Head of Social and Content at Tug, looks at how marketers can adapt to the rise of the social silver surfer.
ASOS and Klarna expand global payments partnership into the US
Payments provider Klarna has expanded its partnership with fashion giant ASOS, to include the US.
Sizmek sells Peer39 to group of industry veterans
Ad platform Sizmek has sold its proprietary contextual bidding technology Peer39 to a group of advertising industry veterans.
Wine brand Böen rolls out NFC-enabled wine bottles
Californian wine brand Böen, in partnership with internet of things agency SharpEnd, is launching the world’s largest global consumer deployment of Near-Field Communication (NFC) technology to date.
In-game ad firm Bidstack buys Pubguard to boost ad quality
In-game ad firm Bidstack has bought PubGuard, a firm that provides AI technology developed to automatically identify offensive, malicious and fraudulent ads.
Guest comment: The mechanics of a football shirt prank
Last month, Paddy Power ran a high-profile prank, sponsoring Huddersfield Town with a team shirt with a garish sash with their logo- before ‘unsponsoring’ by removing their logo altogether for a clean, smart shirt design. Philip Slade, Head of Strategy at Jaywing looks closer at the ‘Save Our Shirt’ campaign and the wider ingredients that go into ensuring potentially risky campaigns of this sort are successful.