Sky overtakes P&G to become UK’s biggest traditional advertising spender
Sky was the UK’s biggest spender in traditional advertising in 2019, according to new data.
brands
A third of customers ‘want more than just points for their loyalty’
A third of customers (34%) are demanding more tailored and alternative benefits for their loyalty instead of points – the strongest appeal coming from Millennials and Centennials, according to new research.
Data-driven sports ad agency STADS launches with soccer legend Del Piero
STADS, an ad agency specialising in sports, has gone live STADS with the support of Italy football legend Alessandro Del Piero.
Takumi bolsters Northern presence with More Media Sales partnership
Influencer marketing service Takumi has struck a partnership with More Media Sales, an independent multimedia sales house, to expand its influence in media communities in the North of the UK.
Twitter takes on Snapchat and Instagram with vanishing ‘Fleets’
Twitter has begun testing “fleets,” tweets that self-destruct after 24 hours, a format first popularised by Snapchat’s Stories and later Instagram.
News UK’s Wireless and Bauer Media launch digital audio advertising platform ‘Octave Audio’
News UK’s Wireless and Bauer Media have launched Octave Audio, a new digital audio advertising platform for the UK advertising market.
Top 5 customer service tech trends for 2020
Research firm Gartner has revealed five emerging trends in technology adoption and where service organizations are getting the most return on investments (ROI) today.
Thunderhead launches AI tool for journey-driven engagement
Ad tech firm Thunderhead has launched a new suite of journey-based AI capabilities named ThunderBay.
Enterprises failing to adopt digital first strategies for global expansion
The majority of brands are still ignoring the benefits of a digital-first globalisation strategy, and instead focus their efforts on deploying a local sales team when entering new markets, according to new research.