Google has approached a number of publishing houses to for producing a digital news stand, according to a news report.
LBi and bigmouthmedia predict that 2011 will be a landmark year for digital marketing, with the industry coming to terms with a raft of legislative, technical and economic changes that look set to make a fundamental impact on the sector.
Bigmouthmedia’s 2011 Travel Report has revealed that the sector’s enthusiasm for digital marketing is set to continue in the face of extremely challenging trading conditions.
BBC Online’s budget will be slashed by 25 percent, as the broadcaster pledged to ‘do fewer things better’ when its comes to digital, the BBC Trust has confirmed.
Juniper Research has signalled an unprecedented interest in the mobile advertising space by key brands and agencies. This follows the dramatic increase in mobile application usage in key markets and the growing penetration of smartphones with location aware and augmented reality (AR) capabilities.
Global professional social network Viadeo has passed 35 million members and is now growing at approximately one million members a month.
European mobile ad marketplace Adfonic believes that 2011 will be a step change for mobile advertising, driven by the growth in smartphones and tablets along with exciting new mobile marketing opportunities for brands and agencies. Here, Paul Childs, Chief Operations Officer at Adfonic gives his Top 10 predictions for the New Year.
This month’s latest trends in digital: Household spending falls for first time in 10 years | Smartphones drive mobile adult content | Personal navigation on the rise | Customer support | Economic cyber terror | Indian mobile data | Global spam trends | Xmas greeting cards | Festive fraudsters
The BBC is working on a version of its iPlayer to be launched in the US, in the form of a paid-for iPad application, according to a new report.
British Airways and Bigmouthmedia have unveiled a highly new Pay Per Click (PPC) campaign in collaboration with Outbrain, designed to drive awareness of the recently launched British Airways mobile app.