Companies are finally overcoming their fear of social media by harnessing social tools and networks both to engage their employees and to strengthen customer relationships, according to a report.
UK user experience design agencies Foolproof and Flow Interactive have joined forces, boosting their manpower to 70 staff with an initial turnover in excess of £5.5m per annum.
This month’s top trends in digital: EU ecommerce trading | SMEs lack SEO | Marketers still scared of social media | Engaging customers in-store | UK broadband plans | Alan Sugar’s Apprentice trends | Abandoned basket emails | Travel site usability | Hollow corporations lack comms skills | Mobile money in developing countries
Over one in five (85 %) of agencies and advertisers currently utilise audience targeting, with half set to increase their spend.
This month’s movers and shakers in the digital industry: Gurgle | Barclaycard and Wembley | Xing | Autotrader | Biz Rendezvous353 | Publicis | MyDaily | Videojug | Adobe Scene 7 | Infiniti | Crunch | Qype | Explainia | Underwired | AudienceScience | Videojug and Dailymotion | JiWire | Foviance | Mousebreaker | Kinect … [Read more…]
The good, the bad and the quirky… 2010 was a landmark year for digital, with iPads, Old Spice, Angry Birds, Chatroulette and Wikileaks becoming buzzwords, while standout company Facebook went ‘Places’, got its own movie and found its CEO becoming Time magazine’s Person of the Year. Netimperative looks back over the past 12 months to … [Read more…]
AOL has acquired Pictela, a provider of an award-winning global technology platform for serving and distributing high- definition brand content across online advertising and social media.
Google’s integration of promoted tweets into the real-time search section of its live results, which it rolled out in late November, coincided with revelations it allegedly made two unsuccessful attempts to buy the social communication site. The search giant supposedly made an initial offer of $2.5bn which Twitter’s founders said was ‘insulting’. It then came … [Read more…]
Juniper Research has signalled an unprecedented interest in the mobile advertising space by key brands and agencies. This follows the dramatic increase in mobile application usage in key markets and the growing penetration of smartphones with location aware and augmented reality (AR) capabilities.
European mobile ad marketplace Adfonic believes that 2011 will be a step change for mobile advertising, driven by the growth in smartphones and tablets along with exciting new mobile marketing opportunities for brands and agencies. Here, Paul Childs, Chief Operations Officer at Adfonic gives his Top 10 predictions for the New Year.