Brightcove expands online video platform to Australia
Brightcove has launched an office in Australia, as the online video platform contuinues its global expansion.
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News round-up: November 15th 2010
This week’s movers and shakers in the digital industry: Vivienne Westwood; MediaMind; Marie Claire; eCircle; Audeince Science; William Hill; smartFOCUS; Existem & Affiliate Window; Webloyalty; Movirtu; 7thingsmedia; dbg; Gino D’Acampo; Yomego; Clive Rich; I Spy Marketing ; IPC; GetUpdated; LivingSocial; HuzuTech; bwin; Shazam; Location International; Frog Design; SciVisum; The Extreme Sports Company; Tradedoubler; Brightcove
Control and measurement ‘biggest hurdles to social media success’
There remain some significant challenges for brands, such as control and ROI, before they invest more heavily in social media, according to new research from the Internet Advertising Bureau – the trade association for digital advertising and ISBA, the Voice of British Advertisers.
IAB Engage report (Part 2)- Jimmy Carr: Facebook and Twitter “like The Beatles and Elvis”
This year’s IAB Engage event featured a wealth of key players from the global Internet industry, offering their insights for the future of digital media. This report offers key highlights from the afternoon session, including Daniel Ek, founder of Spotify, and comedian Jimmy Carr, who speaks about his previous career in marketing…
Businesses struggle in quest for “holy grail of single customer view”
Companies recognise the importance of the multi-channel customer experience but are typically failing to adopt a strategy or framework to enable a single customer view, according to research.
Kieron Matthews steps down as IAB UK director
Kieron Matthews will be stepping down from his role as marketing director for the Internet Advertising Bureau UK at the end of the year to launch a new company, The Digital Consultancy.
Digital minds: 60 seconds with VideoJug’s Tom Laidlaw
How-to videos are on the rise, and present a huge opportunity for advertisers to engage with brands in a highly positive way. As part of Netimperative’s Digital Minds series, Tom Laidlaw, CEO of Videojug, speaks about the power of useful branded content, the long-term implications of social media and the forthcoming YouView web TV platform.
News round-up: 1st November 2010
This week’s movers and shakers in the digital marketing industry: Crunch | Nestle | SapientNitro | Yell | eModeration | Arena Media | eCircle | Moneydashboard | Two-Way Media | AudienceScience | Mulbaloo | Webcredible | ‘Hormone Horoscope | Shazam | NextiraOne | 7digital | NCR | Glam Media | Code Computerlove | OgilvyAction | … [Read more…]
Guest comment: Keeping it real – the rise of Real Time Bidding and Demand Side Platforms
Over the past twelve months, an ever larger piece of the UK’s advertising spend has moved to digital publishers. At the same time, increasinly sophisticated planning, trading and buying methods have emerged. Jay Stevens, Vice President and General Manager, International at the Rubicon Project, explains why the arrival of demand-side platforms (DSPs) is an important … [Read more…]
UK email industry ‘worth £336 million in 2010’
The UK market for email marketing platforms and services has grown by an estimated 15% year-on-year to a value of £336 million for 2010, according to new research.