LinkedIn ramps up targeted ads to users
LinkedIn is reportedly planning planning to update its technology to allow marketers to target ads based on factors including users’ job titles, location and age.
agencies
CallCredit buys digital marketing firm Latitude
Callcredit Information Group has acquired digital marketing agency Latitude Digital Marketing.
AOL snaps up Go Viral video network for $96.7m
AOL Europe has acquired video distribution network goviral, as the internet media company further expands its ad-funded content services.
Dennis Publishing trials behavioural targeting in UK
Dennis Publishing is testing a new behavioural targeting campaign across its roster of sites, in partnership with nugg.ad.
Top tips: An introduction to ad exchanges
As the digital landscape becomes more diverse and sophisticated, ad exchanges have become an increasingly popular way for advertisers and publishers to match their needs. Ross McNab, VP Business Development at Mediamind, offers a guide to the ad exchange market as it stands, and how to get the most out of it…
Guest comment: Ghost and Post- The perils of duplication in lead generation
Online lead generation isn’t always what you expect- you could be helping to support your competitors. Robin Caller takes the tricky issue of ownership when it comes to leads, and chases the ghosts away…
Top tips: Data protection laws: You’d better behave… and sooner rather than later
Brands, consumers and marketers are currently all pondering how the widely publicised potential revision to EU Data Protection laws might impact them, but Malcolm Duckett, VP Operations at Speed-Trap, argues that an early industry-wide push for responsibility and transparency will put the digital marketing industry’s future into its own hands.
News round-up: 20th January 2011
This week’s movers and shakers in the digital industry: Match | Econsultancy | Experian | Blinkx | LoveFilm | Tesco Mobile | Debenhams | Realise Digital Populis | Visualsoft | LBi | Havas | Callcredit | Affilinet | 7thingsmedia | Localstars | Zeus | Underwired Amaze | Pressitt | Ebookers | Nissan | Skype | … [Read more…]
Brands ‘failing to measure impact of cross-channel marketing campaigns’
Brand marketers are not integrating online and offline campaigns effectively, and don’t have the tools to measure the impact of cross-channel campaigns.
Top tips: What’s in store for online video in 2011
What does 2011 hold for online TV, and how will its relationship with mobile and TV change the way we use media? Tom Laidlaw, CEO, Videojug offers a guide for marketers on how to get the most out of this rapidly growing format…