Video ads: Branding campaigns work online… eventually
New research into online video ads shows that consumers want to investigate brands in their own time, and are more open to receiving ads around quality video content.
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Social media and online PR: UK biz ‘not doing enough’
Although investment in social media and PR is set to rise next year, Britain’s businesses are failing to make the cultural and budgetary commitments required to maximise the channel’s potential, according to a new report.
Social media and online PR: UK biz ‘not doing enough’
Although investment in social media and PR is set to rise next year, Britain’s businesses are failing to make the cultural and budgetary commitments required to maximise the channel’s potential, according to a new report.
Nielsen debuts ‘TV ratings-style’ online ad metrics
The Nielsen Company has unveiled a new tool that will give online advertisers audience or viewer data, similar to that given in television ratings.
Nielsen debuts ‘TV ratings-style’ online ad metrics
The Nielsen Company has unveiled a new tool that will give online advertisers audience or viewer data, similar to that given in television ratings.
Mobile engagement: 5 barriers preventing customers from opting in to brand ads
New research and best practice guidelines from the Internet Advertising Bureau (IAB) and the Direct Marketing Association (DMA) highlight the importance and effectiveness of the ‘opt-in’ audience within SMS and MMS advertising.
Online lead generation ‘accounts for 42% of all consumer sales’
Online lead generation is now responsible for 42% of sales made by companies to consumers compared to 40% last year, according to new research.
Top tips: Video sharing- How to be the next ‘Old Spice’
The online video industry continues to boom. Comscore’s Video Matrix service shows that a total of 5.5 billion videos were viewed online in the UK in February 2010. That’s an increase of 1.5 billion on the 4 billion views in February 2009. Luke Aviet, MD at Goviral, offers tips on getting the most out of … [Read more…]
IAB debuts top 10 virals chart
The Internet Advertising Bureau – the trade association for digital advertising – has joined forces with Unruly Media to launch a new UK viral chart, showcasing the most popular branded video content in the UK each month.
MediaMind revamps campaign planning tools for marketers
Digital agency MediaMind (formerly known as Eyeblaster) has updated its ad serving and campaign management technology, helping marketers manage their activity across multiple mediums.