For the first time, standardised key metrics for measuring advertisements have been established for the mobile interactive industry, via a joint effort by the Interactive Advertising Bureau (IAB) and the Mobile Marketing Association (MMA).
Cadbury, the Official Treat Provider of the London 2012 Olympic Games and Paralympic Games, has invested £6.5m into a new campaign – the Spots v Stripes Race Season – which began this month.
Digby Digital, a new Bristol-based, strategy-led, digital agency has launched today with a Drinkaware, an independent UK-wide charity, project.
Large portions of the western and southern US population have no access to wired or fixed broadband, according to new data.
This week’s movers and shakers in the digital industry: Stardoll | Dori Media | TagMan | Euro RSCG | Myriad | TKGB | nToklo | DirectGov | Think Jam | Oodle | Moneysupermarket | Adnams | James Caan | Websense | 4th Screen Advertising | Zeus | Webtrends | R.O.EYE | Just Search | Maxymiser … [Read more…]
The UK online travel sector has enjoyed a strong few months, with Thomas Cook and First Choice leading the way, according to the latest ‘Hot Shops’ list from the IMRG and Hitwise.
Google’s Android operating system became the largest global SmartPhone software last year. However, according to Ben Trewhella, CTO of app developer Mubaloo, it will take time before Android apps reach the ‘best in class’ apps available on the iPhone.
This month’s top digital trends: Surge in real-time bidding | Top property websites | Brits ‘tighten purse strings’ | Ringback Tone Advertising | Sluggish e-retailers avoid downtime | VAT hike slows January sales | Entry-level smartphones | Casual games | Domain name sales
Nokia has reportedly stopped development of its first MeeGo smartphone, as CEO Stephen Elop issued an internal memo offering a brutally honest assessment of the firm’s prospects.
Sweden’s largest search marketing company Keybroker has launched in the UK, launching a challenge to what it calls an ‘unfair tax on ad-spend’ offered by traditional search marketing practices.