Companies recognise the importance of the multi-channel customer experience but are typically failing to adopt a strategy or framework to enable a single customer view, according to research.
Kieron Matthews will be stepping down from his role as marketing director for the Internet Advertising Bureau UK at the end of the year to launch a new company, The Digital Consultancy.
How-to videos are on the rise, and present a huge opportunity for advertisers to engage with brands in a highly positive way. As part of Netimperative’s Digital Minds series, Tom Laidlaw, CEO of Videojug, speaks about the power of useful branded content, the long-term implications of social media and the forthcoming YouView web TV platform.
This week’s movers and shakers in the digital marketing industry: Crunch | Nestle | SapientNitro | Yell | eModeration | Arena Media | eCircle | Moneydashboard | Two-Way Media | AudienceScience | Mulbaloo | Webcredible | ‘Hormone Horoscope | Shazam | NextiraOne | 7digital | NCR | Glam Media | Code Computerlove | OgilvyAction | … [Read more…]
Over the past twelve months, an ever larger piece of the UK’s advertising spend has moved to digital publishers. At the same time, increasinly sophisticated planning, trading and buying methods have emerged. Jay Stevens, Vice President and General Manager, International at the Rubicon Project, explains why the arrival of demand-side platforms (DSPs) is an important … [Read more…]
The UK market for email marketing platforms and services has grown by an estimated 15% year-on-year to a value of £336 million for 2010, according to new research.
Over 55s in the UK are becoming increasingly web savvy, with three out of four choose natural search results when making consumer choices, according to new research.
The government’s revival of a multibillion pound plan for communications companies to store data on UK emails, web traffic and phone calls has been criticised by the Information Commissioner.
Internet brands are now the closest to UK consumers’ hearts, with the three most popular brands in the UK coming from the web, according to a new survey.
This week’s movers and shakers in the digital industry: I Spy Marketing | Videojug | Sequence | Diffusion | Tealeaf | Adconion | Rubicon Project | Recommendi |Bible Society | Transversal | Exalead | e-dialog | Tagman | Mobile Interactive Group | Effiecient Frontier | Linkshare | Consumerchoices | edigitalresearch | ATG | Global Reviews … [Read more…]