This week’s movers and shakers in the digital industry: Match | Econsultancy | Experian | Blinkx | LoveFilm | Tesco Mobile | Debenhams | Realise Digital Populis | Visualsoft | LBi | Havas | Callcredit | Affilinet | 7thingsmedia | Localstars | Zeus | Underwired Amaze | Pressitt | Ebookers | Nissan | Skype | … [Read more…]
Brand marketers are not integrating online and offline campaigns effectively, and don’t have the tools to measure the impact of cross-channel campaigns.
What does 2011 hold for online TV, and how will its relationship with mobile and TV change the way we use media? Tom Laidlaw, CEO, Videojug offers a guide for marketers on how to get the most out of this rapidly growing format…
Companies are finally overcoming their fear of social media by harnessing social tools and networks both to engage their employees and to strengthen customer relationships, according to a report.
UK user experience design agencies Foolproof and Flow Interactive have joined forces, boosting their manpower to 70 staff with an initial turnover in excess of £5.5m per annum.
This month’s top trends in digital: EU ecommerce trading | SMEs lack SEO | Marketers still scared of social media | Engaging customers in-store | UK broadband plans | Alan Sugar’s Apprentice trends | Abandoned basket emails | Travel site usability | Hollow corporations lack comms skills | Mobile money in developing countries
Over one in five (85 %) of agencies and advertisers currently utilise audience targeting, with half set to increase their spend.
This month’s movers and shakers in the digital industry: Gurgle | Barclaycard and Wembley | Xing | Autotrader | Biz Rendezvous353 | Publicis | MyDaily | Videojug | Adobe Scene 7 | Infiniti | Crunch | Qype | Explainia | Underwired | AudienceScience | Videojug and Dailymotion | JiWire | Foviance | Mousebreaker | Kinect … [Read more…]
The good, the bad and the quirky… 2010 was a landmark year for digital, with iPads, Old Spice, Angry Birds, Chatroulette and Wikileaks becoming buzzwords, while standout company Facebook went ‘Places’, got its own movie and found its CEO becoming Time magazine’s Person of the Year. Netimperative looks back over the past 12 months to … [Read more…]
AOL has acquired Pictela, a provider of an award-winning global technology platform for serving and distributing high- definition brand content across online advertising and social media.