UK consumers were exposed to 221 billion display ads during the thirds quarter of this year, representing a 34% rise on the same period last year.
Ad technology firm the Rubicon Project has acquired Fox Audience Network (FAN), an advertising technology platforms, to expand its team and continue driving rapid revenue growth.
Twitter has announced plans to include Promoted Tweets into the stream of user updates, and has begun testing user reaction to the service on the micro-blog’s partner site HootSuite.
Samsung Electronics has become the first UK advertiser to run display advertising on YouTube’s mobile site to promote its iPad rival, the Galaxy Tab.
Advertising is beginning to pay off for Google’s YouTube, and it has now has served 500 million views of its paid Promoted Videos, a service it launched less than two years ago.
This week’s movers and shakers in the digital marketing industry: Crunch | Nestle | SapientNitro | Yell | eModeration | Arena Media | eCircle | Moneydashboard | Two-Way Media | AudienceScience | Mulbaloo | Webcredible | ‘Hormone Horoscope | Shazam | NextiraOne | 7digital | NCR | Glam Media | Code Computerlove | OgilvyAction | … [Read more…]
Over the past twelve months, an ever larger piece of the UK’s advertising spend has moved to digital publishers. At the same time, increasinly sophisticated planning, trading and buying methods have emerged. Jay Stevens, Vice President and General Manager, International at the Rubicon Project, explains why the arrival of demand-side platforms (DSPs) is an important … [Read more…]
WPP has seen its revenues climb 12.2% during the third quarter of this year, with the advertising giant cautiously optimistic heading out of the global economic crisis.
Nearly two thirds (60%) of people who ‘like’ or share branded content online are not its customers, with many feeling positive about the company after, according to new research.
Blyk has opened an office in Singapore, as the mobile messaging media firm continues to expand across Asia.