Juniper Research has signalled an unprecedented interest in the mobile advertising space by key brands and agencies. This follows the dramatic increase in mobile application usage in key markets and the growing penetration of smartphones with location aware and augmented reality (AR) capabilities.
European mobile ad marketplace Adfonic believes that 2011 will be a step change for mobile advertising, driven by the growth in smartphones and tablets along with exciting new mobile marketing opportunities for brands and agencies. Here, Paul Childs, Chief Operations Officer at Adfonic gives his Top 10 predictions for the New Year.
Facebook accounts for almost one third of all ad impressions among top publishers (billions, Q3, 2010).
Microsoft has added a function to its Internet Explorer 9 web browser enabling users to designate sites which will be blocked from tracking their online behaviour.
Travel site Simonseeks has confirmed details of its £2 million national TV advertising spend following the appointment of a creative agency Space City Productions after a competitive pitch.
When it comes to transparent online marketing, just counting the clcikthroughs isn’t enough. Stuart Colman, Managing Director UK, AudienceScience explains why is how you interpret and integrate the consumer data that really counts…
Online music service Last.fm has dramatically narrowed its pre-tax loss, announcing a £2.8m loss for last year, compared to a £17m loss the previous year.
Mobile music discovery tool Shazam has passed the major milestone of 100 million users.
This month’s latest trends in digital: Household spending falls for first time in 10 years | Smartphones drive mobile adult content | Personal navigation on the rise | Customer support | Economic cyber terror | Indian mobile data | Global spam trends | Xmas greeting cards | Festive fraudsters
Shopping deal webiste Groupon has rejected a $6bn bid from Google, saying it is planning a possible public offering instead.