Verizon Media and Microsoft announced a new multi-year global native advertising deal.
Due to the drastic changes in the relationship between consumers, content, and brands, marketing activities now are often misaligned with consumer expectations. Amy Fox, Product Director at Blis, location data specialists, explains how marketers should adapt their strategies in order to keep up with an ever-evolving digital ecosystem.
Five predictions by global brand-architect and marketing expert, Norty Cohen, have been revealed for the coming year, putting the importance of building loyal communities and creating a feeling of real belonging forefront for brands in 2019. Author of a revolutionary new book, Join the Brand: Building Loyal Communities and The Need for Belonging, Cohen has … [Read more…]