Amazon Studios has selected five original series to be available via the Internet retailer’s subscription video service starting later in 2013.
Online video trends in Latin America: Chile leads the way
More than 9 in 10 Chilean web users tuned into online video in August, with YouTube by far the most popular site across the Latin American territories, according to data from comScore.
Case study: P&G ‘saves up to 25%’ of its digital ad budget with eye tracking technology
P&G worked with eye-tracking technology firm Sticky to optimise its digital branding campaigns. This case study looks at how the consumer packaged goods giant saved up to 25% on some of its campaigns by ensuring the ads it paid for were seen by consumer online.
Google search tips for 2013: 8 SEO trends for the year (video)
With Google’s latest Penguin search algorithm unleashed last week, what are the latest SEO trends for marketers looking to get ahead in the rankings? We list 8 new search factors to take into account, taken from the latest video from Matt Cutts, head of the webspam team at Google.
SEO strategies in 2013: How to avoid a fight with a Penguin (infographic)
Google claims that its latest Penguin 2.0 algorithm will be the most-talked-about update of 2013 for brands’ SEO strategies. This infographic from US content marketing agency Brafton offers a guide to help you fend off potential PageRank downgrades and rank high in Google.
How to create a slow motion video: New tool from YouTube
Google latest YouTube tool lets users create video that plays at one eighth the speed of their original- and looks as if it was filmed with a high-speed camera. With viewer interest in the technique expected to rise as a result (cue plenty of ‘Matrix’ parodies), read our simple guide on how to create a … [Read more…]
Mobile payments: What Brits really wants from their smartphones
Over half of all UK consumers are already using mobile payments, but a fragmented market is holding back ubiquitous uptake, according to new research.
How search really works: ICOMP video warns of over reliance on Google
With Google growing in dominance in the search sector, this video from ICOMP, the initiative for a competitive online marketplace, warns of the dangers of relying on Google search results for online research.
One in five high street stores to close by 2018
One in five high street shops will close over the next five years according to a new survey.
Third of Brits ‘now do most of their shopping online’
The average monthly online spend in the UK is double what it was 10 years ago, with almost a third of shoppers expecting to spend even more online in 2013, according to new research.