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Affiliate Marketing

Affiliate Marketing involves the use of publishers or affiliates to promote your goods or services on a pay for performance basis. It is especially popular with retailers and gaming sites. As a merchant or advertiser, your links are placed in content and adverts that are featured on affiliate websites. When a Web user clicks on a link, they are connected to the retailer, and if they purchase something the affiliate receives a small agent or referral fee, often determined as a percentage of the money the customer spends. Affiliate marketing can be mutually beneficial to both parties, offering a relatively low cost way of generating extra traffic and conversions for the merchant, while giving the affiliate an additional source of revenue. Affiliate links are most commonly used in shopping directories and price comparison websites. Affiliate programs can be run directly or through networks. Affiliate networks offer an alternative to direct affiliate partnerships. In networks, the merchants pay the overall commission to the network. The network then distributes the money to each affiliate who made a sale. While the merchant gets potential access to a wide network of affiliates, the affiliate does not necessarily need to make a certain sale amount for one particular merchant, but rather for the entire range of merchants before getting paid. However, affiliate sites can suffer if they overdo the number of links. Visitors can be wary of sites made up of links to other sites, and it can be more effective to integrate affiliate links within quality editorial content. Affiliate programs can offer a cost-effective way to generate extra revenue. Most of the providers listed are affiliate networks, but there are also companies who offer programme management of direct programmes or those run through a network.

Buy.at

Buy.at drives online sales growth for 250 brands across all sectors through its networks of 9,000 quality affiliates, supported by leading commercial and technical innovations. Apioneer of the open network, buy.at encourages merchants and affiliates to communicate directly. Clients include Expedia, Egg, RBS, John Lewis, M&S, Sky and T-mobile.

 

Affiliate Marketing

Affiliate Window

AffiliateFuture

Affilinet

Coast Digital

Commision junction

Convera

Dealgroupmedia UK

I-level

I-level Mark Creighton

Latitude Group

NetBooster

ValueClick

Webgains

Weboptimiser

August Events
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Upcoming Events
Chinwag Live: Search vs Recommendation Sep 02, 2008
Directors Dinner: Making a Successful Exit Sep 10, 2008
Netimperative Sector Seminar:Creating Value - Opportunites For Online Publishers Sep 18, 2008
Netimperative Mobile Marketing Roundtable: 10 reasons why mobile needs to be on your agenda for 2009 Sep 30, 2008
WidgetWebExpo London Oct 06, 2008
All upcoming events…
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Event report: The Challenges of Brand Loyalty
Last week’s Directors Dinner was hosted by Amnesty International, looking at the challenges that brand loyalty can bring, both in terms of messaging and reputation management. Davina Lines, MD at Netimperative, was there to report.
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Event report: The Golden Age of Digital Marketing
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Jul 23, 2008
Guest Comment: Piracy- Three strikes and you’re out?
The growing awareness of the BPI's 'educational' anti-piracy campaign with Virgin Media, highlighted by recent news, is provoking a range of different responses from content owners to consumers to ISPs. David Price, Head of Piracy Intelligence at Envisional, discusses how the piracy warnings may lead on to ‘three strikes and you’re out’ penalty.
Jul 23, 2008
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