Straight from out of left field, Loctite’s first-ever Super Bowl ad succeeded in getting people to talk about the brand. The 52-year old glue brand spent its entire annual budget on one Super Bowl commercial- priced at $4.5m for a 30 second slot. This case study looks at whether the gamble paid off.
At the 2015 Super Bowl, McDonalds certainly took the prize for most innovative digital aspect of a campaign, with a two-pronged social media strategy to get people engaging with the brand while watching the game. The fast food chain used its 2015 ad to announce that it will let random customers pay with funny and … [Read more…]