All too often, YouTube ads are not tailored to pre-roll- meaning that viewers are likely to skip because they are given little incentive to continue watching. This funny new ad series from US car insurance firm Geico generated 725,000 unaided YouTube views in one day by playing on the format. See why it’s our video … [Read more…]
Almost three quarters of German consumers would like to use their smartphones during the instore shopping process, or are already doing so, according to a new study.
As the original online advertising medium – the banner ad – hits 21, Say Media’s UK Sales Director Lawrence Horne, UK Sales Director, Say Media, argues that it’s time for it to retire ungracefully.
To implement a successful Performance Marketing campaign you need a strategy. You need to understand what you want from your affiliates and conversely what they will want from you. Vairo Kremanis, Managing Director of Paydot, offers five top tips to help you get the best out of your affiliate network.
Ad network Affiliate Window as started rewarding commission based on publishers that assist in sales with ‘top-up’ commission.