‘Love Island fever’: How brands can cash in on second screen advertising
Advertisers should keep an eye on the TV screen from next week, as Monday’s Love Island premiere marks the beginning of a potentially lucrative summer for brands.
E-commerce
Guest comment: What Amazon needs to succeed in the real world is real people
With Amazon increasingly expanding its presence in the physical world, James Rix, CEO of 21st Century marketing agency group Crowdify has some advice for Jeff Bezos.
Too much choice and no advice ‘is causing high-intent shoppers to abandon online purchases’
Too much choice and not enough product information online is causing high-intent consumers to abandon purchases, right at the moment they are ready to buy, according to a new report.
1 in 7 Brits have bought via social media in last 12 months
As many as 14% of Britons have purchased an item through a social media channel within the last year, with fashion and beauty emerging as the two most popular sectors, accordignto new research.
Global retail trends: Third fear going out of business within 36 months
One third of organisations fear going out of business within next 36 months without reinvention of business model, according to new research.
Third of large UK firms still non-compliant for GDPR personal information requests
A year after the GDPR came into effect, a new study suggests many large UK businesses are struggling to process requests from customers who want to access the personal information stored about them.
Sportwear brand Champion boosts conversions with BounceX partnership
Sportswear brand Champion is working with marketing technology firm BounceX to boost online sales conversions.
The rise of ‘direct-to-consumer’ brands: Simply Cook, Made.com and Dollar Shave Club lead the way
Direct-to-consumer brands have shaken up the retail industry, going both digital and direct, with British brands such as Simply Cook & Made.com leading the way amongst UK consumers, ahead of global brands Glossier, Casper and Harry’s, according to new research.
Klarna ‘pop-up’ store to showcase online fashion brands
Payment provider Klarna has turned its sights on the high street with its first UK all-immersive store due to pop up in London’s Covent Garden at the start of June, featuring many brands that are usually online-only.
Fashion accessory retailer Lulu Guinness links social media to its ecommerce store
Lulu Guinness is launching onsite social commerce to create a more engaging customer experience.