Pinterest debuts mobile ad tools
Pinterest has launched Mobile ad tools, a new feature that gives advertisers the ability to create and manage their Pinterest campaigns on a mobile device
E-commerce
Environmental footprint would deter two-thirds of consumers from making a purchase
Eco-conscious consumerism is here for the long-haul, and with fashion stalwarts such as Zara making a promise to sell only sustainable clothing by 2025, it’s clear that sustainability is now an essential element in the purchase decision process.
Top retail tips: 5 mistakes organisations make when it comes to ecommerce
When it comes to ecommerce, organisations often seem to make the same key mistakes, hindering their ability to add real value and drive business growth through harnessing eCommerce correctly. Simon Hall, Managing Director, EMEA at Overdose Digital looks at 5 common mistakes and how to overcome stumbling blocks.
Most Innovative Tech Brands of 2019: Amazon, CVS and Slack top list
Amazon, CVS Health, and Slack are considered the most innovative brands, with Peloton, Duolingo, Oatly, Shopify, and Intuit amonsg the fastest risers, according to new research.
Google launches shopping platform to take on Amazon
Google has debuted its new shopping platform in partnership with select retailers, offering personalised recommendations based on their browsing habits.
ITV and BBC take Netflix-rival Britbox live
ITV and the BBC have officially announced Britbox, their joint-venture streaming platform that’s designed to help the brands compete with the likes of Netflix and Amazon Prime.
Ecommerce trends: 3 key trends shaping Gen Z shopper behaviour
Digital natives want to ‘buy into better’, with those aged between 16- 24 looking to make progressive, environmentally progressive purchases (and are happy to trade their data for a good deal) according to new research.
IPA Bellwether: UK ad budgets flatline amid political uncertainly
The latest IPA Bellwether report has signalled a stalling of growth in UK marketing budgets, following what had been a more positive start to the year.
Amazon Prime Day sales beats Cyber Monday and Black Friday combined
Amazon declared Prime Day its biggest shopping event in history, with sales surpassing those of Black Friday and Cyber Monday combined.
Patak’s owner hires e.fundamentals for online sales push
AB World Foods, the ethnic foods division of FTSE 100-listed Associated British Foods, has selected ecommerce analytics provider e.fundamentals to help drive sales of its products through retailers’ websites.