Another announcement looms from domain name regulators at ICANN, and the cybersquatters are salivating. Let’s hope this time there’s some sense behind the approach and stronger self-regulation for what will follow. The prospect of potentially thousands more top-level domain names is far from something to celebrate given the way the process is managed.
Previously deemed one of the more ‘murky’ digital marketing disciplines, online lead generation (OLG) has matured considerably in recent years. Peter Gowrie-Smith, Founder & Managing Director, the Magnetise Group, offers a guide to getting the most out of generating sales leads on the web.
As part of a major shake-up in UK marketing regulation, UK firms will soon have to ensure content on their websites and social network pages comply with the same rules as their paid-for advertising. But how will this be policed? And with brand sites now carrying their own press releases and staff blogs, just what’s … [Read more…]
Thinkbroadband.com, the independent broadband news and information site, is warning consumers of the costs of using the Internet on a smartphone that does not come with a ‘data bundle’.
Self-regulation: just a way to ensure you lose money at the expense of less scrupulous competitors, right? Not so, argues Gearge Kidd, Chief Commissioner at the Direct Marketing Commission”