The Obama 2012 presidential campaign produced one of the most sophisticated direct marketing systems ever seen, pinpointing potential voters with the right messages delivered in the right format at crucial moments (helping to win the US election as a result). At last month’s DMA Technololgy Summit in London, Harper Reed, the campaign’s chief architect, revealed … [Read more…]
The insurance industry must be prepared for future market challenges, the quickening pace of customer-driven commerce and the continuing spread of the digital economy, says Ovum.
Following this week’s announcement from EE that it is doubling the amount of spectrum it is using for 4G, Matthew Howett, telecoms regulation analyst at Ovum, wonders if there really will be over 1 million 4G users in the UK by the end of this year.
Ofcom has raised £2.34bn in its UK 4G auction, providing widespread access to superfast mobile internet across many parts of the country. However, this amount was around £1bn less than it was hoping for.
EE has cut the prices for its ultra-high speed 4G services as rivals operators begin to launch their competing services.
The Direct Marketing Association (DMA) has raised industry concerns that the latest changes to EU proposals on consumer data protection reforms are “far worse for UK businesses” than originally conceived.
A UN debate on internet regulation has stalled as the UK, US and other westerm countries disagree with Arab States, China and Russia in a diplomatic battle over a set of possible global web laws.
Police in Milan last week raided Facebook’s offices in the Italian city as part of a crackdown on tax avoidance and internet regulation.
A state controlled operating system, a political machine that re-calibrated time, and the smuggling of Chinese cellphones to the daring few: digital media regulation doesn’t come tougher than this…
Opt-in or opt out? And how do you tell someone who’s unsubscribed that this has been actioned? In the US, the FCC’s latest update on SMS marketing regulations makes it clear…