As companies become aware of a seismic shift towards digital, they’re investing considerable money into assembling dynamic digital marketing teams. But who exactly are the key players, and what do they contribute? A new blog from the London School of Marketing focuses on how successful campaigns are executed and the key players in a top marketing team.
The head of the school’s marketing department, Gimhani Gunasinghe, said: “Successful companies have adapted quickly to the huge shift into digital that we have seen in recent years, assembling teams of experts to ensure that their campaigns are effective.
“Increasingly, companies are prepared to invest considerable time and money in their digital marketing departments in a bid to stay ahead of the competition.”
The blog shows how marketing qualifications can provide all the skills and knowledge needed to plan and execute a successful campaign, and takes a detailed look at who the members of an online marketing team are and what they do.
In the post, the importance of a number of roles is revealed, including specialists in search engine optimisation, creative marketing, strategy and planning, analysis, social media, and building relationships with clients.
The Digital Marketing ‘Dream Team’
1. The Optimiser- SEO experts both on and off-site
2. The Creative Marketers- To boost engagement with strong content
3. The Strategists & Planners- The problem solvers and long-term thinkers
4. The Analyst- Making sense of the data with actionable insights
5. Social Media Pros- To amplify the message and control damage
6. The Relationship Builders- Keep clients happy, building new contacts and publicising good work
Gimhani continued: “You may have a brilliant idea for a campaign, but unless you’ve got a team of experts to plan and execute it, it’s unlikely to have much effect on sales.
“From maximising web traffic to making sure content reaches its target, forward-thinking companies make sure they’ve got all their bases covered in today’s ultra-competitive business environment.”
The full blog post, including a detailed look at how online marketing teams operate, can be viewed here.