AOL’s ad serving platform ADTECH has launched a number of free tools to help small firms manage their online advertising campaigns.
ADTECH Lite is now available to small publishers and advertisers, defined as those ‘serving 50mm impressions or less’ at no cost.
The suite of tools feature an easy-to-use interface, as well as ad management and targeting capabilities, making this market-leading product available to companies that have not previously had the opportunity to benefit from ADTECH technologies.
ADTECH developed the offering in response to a market demand for a solution attainable for developing companies.
“At ADTECH, we understand that every business has unique capabilities, needs and goals, and ADTECH Lite has been designed as a free offering to support growth for businesses of any size,” said Dirk Freytag, president of ADTECH and head of AOL Advertising Product and Technologies. “In offering ADTECH Lite, we are proud to serve the needs of younger and smaller growing businesses and look forward to creating lasting partnerships along the way.”