Blinkx has partnered with VideoJug and Howdini, to bring 50,000 direct play How-to video’s to its video search platform.
These professionally produced videos will help viewers master a wide range of skills, from throwing the perfect curve ball to puppy-proofing the home and more.
Leveraging its AdHoc platform, blinkx will also place contextually relevant advertising against these videos and share resulting advertising revenue with the partners.
VideoJug’s how- to videos deliver easy-to-follow, bite-size tutorials on a wide range of topics from beauty and style know-how to health issues, DIY dilemmas and how best to tackle parenting problems.
VideoJug also features leading experts from various fields to provide real expertise and answers to a wide range of common questions and concerns for their “Ask the Expert”