Loyalty programme Nectar, and supermarket Sainsbury’s, launch their first apps for the iPhone and iPod touch this week.
The free apps, which are available to download from the app store, offer Nectar collectors personalised Nectar point offers via new mobile technology.
The apps are the latest innovation in Nectar’s direct consumer communications and enables Nectar partners and FMCG companies to target customers with personalised offers on the go.
Shoppers will now be able to receive offers from the brands they want in a relevant and timely way. Launch offers will be available from Nectar partners Sainsbury’s, BP, Homebase and Hertz alongside selected offers from FMCG’s.
The apps have been created in-house by Nectar’s Digital team and have been developed in response to Nectar customer insight showing that over 90% of iPhone users who are Nectar collectors would like to see exclusive offers delivered to them on-the-go.
The apps provide further choice to consumers who are increasingly interacting with brands through numerous channels and reflects Nectar’s move to offer multi channel interaction between collectors and Nectar brands.
The Apps can be downloaded as a Nectar or Sainsbury’s – branded app depending on the shopper’s preference.
Jan-Pieter Lips, Managing Director of Nectar comments “As the UK’s leading loyalty programme, we are committed to offering choice, value and convenience to our customers. The new apps represent the first of many exciting mobile developments to ensure Nectar is always relevant for collectors and importantly giving collectors the choice to interact with the programme in the way they want using the channel which is most relevant to their lifestyle.
“We strongly believe that the launch of the Nectar app will increase the number of collectors opting into offers and enhance their shopping experience. Furthermore, this new technology provides our Nectar partners with the opportunity to interact with collectors in an innovative and exciting way.”