Fashion brands are changing the way they engage with social media influencers and now regard their feeds as a billboard space that they are buying rather than an online community with which they want to engage.
This taboo-breaking campaign from Libresse (Essity FemCare brand in the Nordics, known as Bodyform in the UK) celebrated female genitalia in all its forms, fighting against myths, insecurities and stereotypes that women face every day.
Video streaming firm Roku has launched a new measurement tool designed to tempt ad budgets away from traditional TV, revealing audiences missed by TV ads
To celebrate the Oscars, YouTube has ranked the best picture nominees based on their trailer’s YouTube views. If the Academy votes the same way as YouTube fans, Black Panther will be the winner.
Burger King ran a guerrilla marketing campaign tricking influencers into raising brand awareness for their new dessert fries, but one of them has hit back.
YouTube has banned creators from depicting “dangerous challenges and pranks”, after a wave of incidents prompted by a viral challenge involving driving blindfolded pushed it to act.
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