EU plans ‘digital single market’ for online firms
The European Commission has unveiled plans for a “digital single market” which it claims could increase GDP across the EU by £300bn a year through a ‘harmonised market’ for online goods and services.
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Amazon doubles ‘free delivery’ to £20
Amazon has doubled the money that customers must spend to have their items delivered for free, requiring them to spend £20 to qualify for “super saver delivery”.
Video viral of the week: O2 holds ‘cat casting’ to find star of next ad
In a follow up to its successful ‘Be More Dog’ campaign, mobile network O2 used social media to promote a ‘cat casting’ session to find the UK’s happiest cat. See why it’s our video viral of the week below.
The only way is up: SnapChat wants vertical video ads for mobile screens
Snapchat is urging advertisers to frame their video ads vertically rather than the traditional widescreen format, as consumers move toward mobile usage.
Facebook Messenger adds free video web calls over 3G and Wi-Fi
Facebook Messenger is launching free VOIP video calling over cellular and wi-fi connections on iOS and Android in the US, Canada, UK, and 15 other countries.
PETA recruits FightMe app users for anti-fur campaign
PETA is working with challenge based app, FightMe, to launch an online anti fur protest.
Virtual Reality goes to Hollywood: Spielberg and Ridley Scott to make VR content this year
With Facebook’s Oculus Rift set for a consumer launch later this year, big name film directors are already working on new virtual reality content, according to news reports.
Down Periscope! HBO attacks Twitter over Game of Thrones live streaming
Broadcaster HBO has sent ‘take down’ notices to Periscope, the live-streaming video app owned by Twitter, after users of the app broadcast episodes of the hit show Games of Thrones on Sunday night.
Sheba targets YouTube cat lovers with ‘Perfect Portions’ short form video
Sheba has launched a new cat food product, turning to YouTube and its love of all things feline to win over consumers with a short form video.
From Old Spice to First Kiss: Iconic ads moments on YouTube
To celebrate the fifth anniversary of skippable TrueView video ads, YouTube has taken a stroll down memory lane to recall some of the most iconic moments from advertisers on the video sharing platform.