Yahoo unites programmatic ads under BrightRoll brand
Yahoo has moved all its programmatic ad technology under its BrightRoll brand to offer clients and more joined up automated ad service.
video
Facebook takes on TV with new video ad buying tools
Facebook has launched a set of ad tools designed to help brands better synchronise their ad campaigns across screens, using Target Ratings Points (TRP) as a measurement metric.
‘YouTube Red’: The new name for Google’s paid music video service?
YouTube could be about to rebrand its paid-for music video service under the name ‘YouTube Red’, according to a new report.
SpotX tackles video ad limits with new content ad format
Inventory management platform SpotX has launched a video advertising unit, designed to helps publishers boost their video ad inventory beyond standard in-stream units.
Coca-Cola first brand to buy Twitter emoji for #shareacoke
Coca-Cola has become the first brand to pay for an emoji on Twitter, with a picture of two Coke bottles clinking automatically appearing on tweets when a user types #shareacoke.
Burberry reveals new collection on Snapchat
Burberry’s new spring-summer collection got an exclusive preview on Snapchat for the first time.
BBC takes on Netflix in the US
The BBC is planning an online streaming service in America as part of an effort to raise more money from commercial sources abroad, and tap into the growing number of ‘cord-cutters’.
Mountain Dew first brand to use SnapChat animated selfies
Snapchat has launched in-app purchases and new ‘lenses’ tool that adds smart animations to selfies, with Mountain Dew the first brand to sign up.
European Programmatic ad revenue up 71%: Mobile and video soar
Total programmatic display advertising market in Europe jumped 70.5% from €2.14bn in 2013 to €3.65bn in 2014, according to new data.
Do free products influence bloggers’ reviews?
Video bloggers are becoming increasingly popular, and their opinions can really make or break brands sales. As a result, many brands are keen to shower popular bloggers with free products to review- but does this encourage favourable reviews? A new report says no…