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Purple Tuesday: Retailers that neglect disabled access ‘missing out on huge profits’

November 13, 2018

Today marks the first ever Purple Tuesday, which is helping to raise awareness of the barriers to shopping for disabled people. A new video from agency We Are Fred is being screened at retailers across the UK.

Content, E-commerce, Video, Viral marketing, retail, UK, video

Oath rolls out audio-based programmatic ad platform worldwide

November 12, 2018

Oath is launching a new programmatic audio ads platform, giving brands an automated way of optimising adverts on podcasts and streaming services.

Ads, Content, Video advertising, agencies, brands, video

Samsung reveals its first foldable smartphone

November 9, 2018

Samsung has revealed its much-anticipated foldable mobile phone with a flexible screen at its developers conference in San Francisco.

Mobile Android, apps, Samsung, technology, video

Video ‘key to Black Friday e-commerce conversions’

October 30, 2018

E-commerce conversion rates could be boosted by as much as 85% through effective use of video, according to new research from Viddyoze.

E-commerce agencies, content, global, retail, video

Netflix tests adverts for its own shows on ‘binge watchers’

October 29, 2018
Most loved brands in the UK: Everyone loves Netflix (except Gen Z)
Most loved brands in the UK: Everyone loves Netflix (except Gen Z)

Video streaming giant Netflix is running adverts for its own content during buffering between shows.

Ads, Content, E-commerce, Video advertising, Amazon, content, video

Twitter profits beat expectations again (even as users fall)

October 26, 2018
Twitter planning new subscription platform?
Twitter planning new subscription platform?

Twitter has seen its profits and revenues rise as advertisers welcome efforts by the social network to cull spam accounts.

Social content, media, Twitter, video

Spotify’s ‘creepy’ video ad banned for scaring children

October 19, 2018

A Spotify ad that mimicked horror film has been banned for “unjustifiably” distressing children.

Ads, Content, Regulation, Video, Viral advertising, music, video, YouTube

Facebook sued for ‘exaggerating video viewing times’ by up to 900%

October 19, 2018
Facebook sees decline in users in US and Canada
Facebook sees decline in users in US and Canada

Facebook has been accused of hiding a flaw in its video-advertising metrics that overestimated viewer engagement for to entice advertisers on its platform.

Ads, Regulation, Social, Video advertising, Facebook, marketing, media, video

Has YouTube per-view revenue peaked?

October 12, 2018

Only three years ago Multi-Channel Networks (MCNs) were being snapped up by traditional broadcasters for huge sums, but their fortunes are changing according to Ampere Analysis.

Ads, Content, News, Social, Video advertising, media, USA, video, YouTube

What is Big Data? [VIDEO]

October 12, 2018

The term ‘Big Data’ refers to more than simply the size of data, but more to do with the size of the complexity to join different sources of data points together  to make decisions. This video from Whishworks offers a guide to the increasingly important concept of Big Data.

Ads, News video
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