Laithwaites sponsors Sky Sports series ahead of South Africa rugby tour
Wine retailer Laithwaites has struck a partnership with Sky Sports and its ‘Quinnebago’ Fan Van tour, for the British & Irish Lions Series in South Africa.
video
YouTube to buy Indian video ecommerce platform Simsim
YouTube has bought Indian social commerce firm Simsim in a deal rumoured to be worth over $70m (£50.9m).
Feeling seen: Brits name their favourite diverse advertising campaigns
Despite backlash for “woke” ads in certain parts of the media, brands who create good diverse advertising drive awareness and growth.
Campaign of the week: McDonalds transcends borders to reunite families for Ramadan
This Ramadan, McDonald’s Singapore has launched My Happy Table, a physical activation that uses technology and camera setup to help Singapore-based individuals “reunite” with their family in Malaysia.
Netflix viewer numbers falter as lockdown boost wanes
Netlfix saw its subscription numbers rise by four million paying users in the first quarter compared to a record 15.8 million a year ago.
YouTube trials product detection in videos with buying options
YouTube is testing a feature that will automatically detect products used in videos, a move that will open up new opportunitires to advertisers.
Making a campaign during lockdown: PagoFX by Santander reveals how it was done
Earlier this year, Santander launched PagoFX, an international transfer, service. Here, the financial giant reveals how it managed to produce a full campaign during a pandemic.
Making the perfect Christmas advert: Shoppers reveal formula for success
Shoppers have revealed the formula for the perfect 2020 Christmas advert – and there isn’t a fir tree or snowy scene in sight, according to a new survey.
YouTube Select launches in UK: ‘Line-ups’ of top creators for advertisers
YouTube has launched a new ad format for British advertisers and brands called YouTube Select, letting brands choose from ready-made ‘lineups’ that represent the best of the platform’s diverse creators, publishers and cultural content.
Coca-Cola partners Sky Sports for new Premier League ‘mockumentary’ campaign
Coca-Cola Great Britain has launched a new content marketing campaign for the start of the Premier league with bespoke ‘mockumentary’ starring comedian Mo Gilligan.