For the first time since it started measuring ad viewability, the level in the UK rose for two consecutive quarters – to hit the highest mark for 18 months – according to the latest quarterly benchmark report from ad verification company Meetrics.
Drinks giant AB InBev has unveiled a new digital ad featuring original Boddingtons star, Melanie Sykes more than 20 years after the iconic Boddingtons adverts first aired.
Walmart-owned Asda has launched its annual Halloween campaign with a TV ad that uses Shazam to linked to an augmented reality mobile experience.
Netflix added more new subscribers than expected in the third quarter of this year, gaining 5.3 million subscribers, compared to Wall Street’s estimation of 4.5 million.
An interiors specialist has created a series of concept images based on what carpets of the future could offer up in terms of children’s bedroom interiors and gaming décor. The Board Game Carpet is set to revolutionise the board games Britons have come to know and love.
The number of apps being released by businesses without prior quality testing is far bigger than initially expected, as competition pushes businesses to innovate themselves quickly, according to new research.
Just how great is the need for speed when building an online business, and how can technology help or hinder the process? Terry Hunter UK MD at with Astound Commerce, looks at the benefits of a fully utilised cloud platform for online retailers.
Canada is leading the world when it comes towards consumer adoption of cashless technology, followed by Sweden and the UK, according to new research.
Over 2 in 5 (41%) of marketers find mobile programmatic more confusing than on desktop, but over 60% plan to increase their ad spend in mobile programmatic over the next year, according to new research.
Having overtaken Valentine’s Day as the UK’s third biggest retail event, Brits made more than 2 million searches for “Halloween costume” on the site during September and October last year, according to new research.