Uber criticised for “hack cover-up”
The UK data watchdog has ‘huge concerns’ over Uber’s hack cover-up,which was revealed over the weekend.
UK
Reader and publisher relationship has “catalytic” effect on ad effectiveness
The relationship a reader has with a publisher has far more impact on the effectiveness of online ads than the surrounding editorial content, which suggests concerns around brand safety may be misunderstood, according to a new study.
A Black Friday survival guide
Guy Murphy, industry technology evangelist at MuleSoft, looks at the challenges that retailers face with Black Friday, and the ways in which they can string together their various technologies to support their efforts.
Black Friday – a psychological retail phenomenon
The UK will generate £7.42bn in sales over the Black Friday peak period of 20–27 November 2017, up 15% up from £6.45bn in same period 2016 according to new research.
Can AI help supermarkets survive the grocery war?
Artificial intelligence technology will be crucial to enable retailers to optimise their supply chains, minimising their costs and ensuring they have the right levels of stock, by analysing vast quantities of data to automate thousands of product replenishment decisions. Uwe Weiss, CEO at Blue Yonder, looks at how intelligent analysis and automated replenishment processes can … [Read more…]
Brits want AI to help choose their holidays
The travel sector is being urged to invest in artificial intelligence (AI) to improve the booking process, as more than a quarter of UK holidaymakers find it too difficult to pick the perfect destination.
Dulux debuts online colour picker with Houzz
Home design technology platform Houzz Inc has launched a Colour Picker tool in the UK in partnership with paint brand Dulux.
Just one Facebook ‘like’ is all it takes for targeted adverts
A new online experiment has shown just how little information is needed for “mass psychological persuasion”, using nothing more than a single Facebook ‘Like’.
Black Friday email tips: Brands must focus on emotions, not just deals
Invoking emotion, as well as offering attractive deals, holds the key to breaking through to UK consumers facing email overload this Black Friday and Cyber Monday, according to new research.
Facial-tracking study reveals 4 key tips for successful luxury advertising
A study of luxury ads released over the last two years by The Luxury Institute and emotion measurement firm Realeyes has revealed the four key ingredients to successful luxury brand advertising – and highlights which ads were the best.