Marketers say search optimisation was the #1 use for a CMS in 2019
Search optimisation has topped the list of CMS usage in 2019, with 44% of IT teams saying ranking it as the number one use case, according to new research.
UK
The divide between sales and marketing: Only 41% of marketing info ‘useful for leads’
Technology businesses in the UK are losing out on potential revenue because there is a disconnect between their sales and marketing efforts according to new research.
A third of customers ‘want more than just points for their loyalty’
A third of customers (34%) are demanding more tailored and alternative benefits for their loyalty instead of points – the strongest appeal coming from Millennials and Centennials, according to new research.
Ad of the week: Three’s epic new ad for 5G Britain
Three’s biggest ever ad campaign aims to be the antidote to winter blues and bleak forecasts with an optimistic glimpse into Britain’s 5G-powered future, complete with holographic Lewis Capadaldi and VR space battles.
The ‘naked bake’: Risky pitch wins Greggs Challenge
Business students at Northumbria University have won this year’s Greggs Marketing Challenge with a cheeky pitch to develop a “naked bake” campaign inspired by the growing appetite for healthy eating.
News UK’s Wireless and Bauer Media launch digital audio advertising platform ‘Octave Audio’
News UK’s Wireless and Bauer Media have launched Octave Audio, a new digital audio advertising platform for the UK advertising market.
Twitter fail: Snickers sparks outrage for Welsh language joke
Chocolate bar brand Snickers has apologised after sending out a tweet this week comparing Welsh place names to ‘someone sitting on a keyboard’.
UK decision makers ‘wasting time on valueless tasks’
On average, business and IT decision makers from UK organisations waste 27% of their time at work on tasks that do not add critical value, according to new research.
MediaCom partners with Luke Shires Marketing to innovate UK Theatre & Arts sector
MediaCom UK’s The Entertainment Division (TED) has partnered with theatre and arts marketing company Luke Shires Marketing (LSM).
Savoury pastry brand Higgidy appoints Kazoo to run its Pie Week PR campaign
Savoury pastry brand Higgidy, has appointed Kazoo Communications to run its Pie Week PR campaign this March.