As digital technology changes where, when and how we watch video content, how can broadcasters and advertisers adapt to new viewing habits? Jamie Estrin, General Manager, Collective looks at the growing demand for 5 –minute ‘snack content’ and the new opportunities this presents for marketers and content providers alike…
While large consumer marketing projects can be relatively simple to track success, for many smaller businesses, real ROI is a more elusive number. Tom Carter, Relationship Director at balloon dog looks at measurement and how to demonstrate results of marketing.
The European display ad sector has seen a dramatic shift towards automated buying and bidding technologies, as this new infographic from Improve Digital illustrates.
Google has expanded its Call Metrics service to UK AdWords customers, letting advertisers track leads generated by phone numbers used in their campaigns.
M&S will be using Efficient Frontier’s bid management platform for its UK and international search marketing campaigns.
M&S will be using Efficient Frontier’s bid management platform for its UK and international search marketing campaigns.
Google is offering advertisers using its AdWords system an option to bid differently for phone calls versus clicks.
Brits have overtaken the Dutch as the biggest internet addicts in Europe, spending the most time online per person, according to new research.
Teenagers would be more willing to give up watching TV than to stop using their mobiles or the internet, according to new research.
Ofcom expects the first file-sharing notification letters to be sent in late Spring 2013, as the UK communications watchdog looks to crack-down on internet piracy.