Kantar debuts ‘WHY code’ to measure consumer intent online
Kantar Media TGI has launched the WHY Code, a new initiative that provides insight into what drives consumer choices.
UK
‘There’s no such thing as a happy period’: Spoof Bodyform CEO responds to Facebook man’s rant
UK maxi pad brand Bodyform has created a viral ad with a fictional CEO responding to a Facebook user, who accused the company of lying to the public.
Top retailers ordered to change website to comply with consumer refund rights
UK consumer watchdog the Office of Fair Trading (OFT) has written to 62 online retailers after discovering they may not be fully complying with consumer protection laws.
Friends Reunited hires Maxymiser to boost engagement
Social network Friends Reunited has selected Maxymiser, to increase online customer engagement across Brightsolid online publishing’s portfolio of sites, Friends Reunited, Find My Past and Genes Reunited.
Dixons shuts down website to focus on multi-channel
The Dixons.co.uk website is to close today, as parent company Dixons Retail shifts focus on the multichannel model.
Digital art gets first global awards
A shortlist of works by artists from around the world was announced yesterday by The Lumen Prize Exhibition, the first global prize for digital fine art.
Amazon tops UK ecommerce performance index study
Amazon UK, Marks & Spencer and House of Fraser have topped the UK Ecommerce Performance Index study by EPiServer.
Experian partners BroadbandChoices for comparison services
Comparison service Broadbandchoices.co.uk has partnered with Experian to provide them with broadband, home phone and digital TV comparison services on CreditExpert.co.uk.
Skype lets businesses offer free public wi-fi for £10 a month
Skype is offering businesses the chance to offer free public wi-fi, provided they sign up through a Skype app.
Right to reply: Skype’s £10 wi-fi presents new digital opportunities for high street
Skype is launching free wi-fi across Britain in shops, restaurants and cafes with a view to driving consumers to buy in bricks and mortar stores. argues that the service is a call to action for retailersto use the digital channel to drive sales both online and in-store.