Car rental company Alamo Rent A Car has appointed Quantcast to launch its real-time online advertising campaign as part of a wider marketing strategy to boost rentals in key European, Middle East and African markets.
Government should capitalise on the astonishing success of the Raspberry Pi computer to ensure that coding is taught in schools as a priority says Gary David Smith – co-founder of Prism Total IT Solutions.
Reports that Facebook has lost millions of users from its biggest markets have been denied by Socialbakers, the analytics firm whose figures where used for the story.
Businesses across the UK are failing to turn the data at their disposal into competitive advantage, with many unsure how to make the move from being ‘collectors of information’ to ‘users of insight’. The result, according to KPMG’s head of data & analytics, is stagnation, as organisations “remain unable to align business objectives with their … [Read more…]
Consumers are more likely to share, comment and “like” an online video than a text article, with humour the number one reason they interact with video according to new research.
Email marketing firm Return Path has launched Inbox Insight offering clients a view of how competitors email campaigns are performing.
Email marketing firm Return Path has launched Inbox Insight offering clients a view of how competitors email campaigns are performing.
A new phone security gadget, the iBeacon, has gone on sale in the UK, helping to keep phones hidden from view while alerting the owner to calls and texts.
Despite posting increased revenues and paid clicks, Google’s latest results showed that cost per click fell 4%. Alistair Dent, head of PPC for Periscopix, argues that a shift to mobile is becoming vital if the company wants to keep its dominant position in web advertising.
Toy retailer The Entertainer has partnered with Shutl,giving customers the option to select same-day deliveries for website purchases.