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UK

Right to reply: Is iTunes Radio really going to be a game-changer?

June 12, 2013

This week saw Apple unveil its free music streaming service iTunes Radio into an already crowded market. Bloom.fm’s CEO Oleg Fomenko responds to the launch, and asks what the key challenges are for the firm.

Uncategorized Apple, marketing, music, UK, YouTube

Right to reply: Corporation tax avoidance- Nowhere to hide

June 12, 2013

With web giants such as Google, Amazon and Apple in the dock over their corporate tax affairs, Chartered Tax Advisor David Adams offers his view on the changing climate of taxation.

Uncategorized Amazon, Apple, Google, government, UK

Video viral of the week: giffgaff shows caring side of zombies

June 11, 2013

Mobile network giffgaff’s latest viral campaign depicts a zombie apocalypse… with a twist. See why it’s our video viral of the week below (warning: contains scenes of mild gore and random acts of kindness)…

Uncategorized, Video content, marketing, UK

Panasonic first brand to use IPC Amplify format

June 11, 2013

Panasonic UK has collaborated with IPC Media, who has created an online campaign to promote the new Smart Viera TV range and Lumix TZ40 camera. Panasonic is the first advertiser to use the new Amplify product, launched in April.

Uncategorized advertising, brands, content, media, UK

Peroni online content hub promotes Italian heritage

June 11, 2013

SABMiller has launched a UK online hub promoting the Italian heritage of its Peroni Nastro Azzurro brand.

Uncategorized content, Italy, marketing, music, UK

Piracy warning letters postponed until 2015

June 7, 2013

Plans to send warning letters to UK web users suspected of committing piracy offences have been delayed until late 2015.

Uncategorized content, government, UK

Lessons learned from online gift retailing: an ecommerce guide

June 5, 2013

Online gift retailing is big business nowadays. This guide from search and merchandising software provider SLI outlines search and navigation tips to guide shoppers to the ideal gift and drive more customer engagement and higher conversions.

Search, Uncategorized ecommerce, images, marketing, UK

Digital magazines on the rise: Half of Brits now reading 'zines on screens

June 4, 2013

More than 1 in 2 Brits have bought and read digital magazines, up from 1 in 3 in 2012 – this according to new research released today by lekiosk.

Uncategorized, Video apps, content, UK

Rise of the silver surfer: UK over 55's ‘closing the digital divide’

June 3, 2013

UK adults aged over 55 are beginning to close the gap on their younger counterparts in terms of web use, according to new research from the IAB.

Uncategorized smartphones, Travel, UK

Case study: P&G ‘saves up to 25%’ of its digital ad budget with eye tracking technology

May 30, 2013

P&G worked with eye-tracking technology firm Sticky to optimise its digital branding campaigns. This case study looks at how the consumer packaged goods giant saved up to 25% on some of its campaigns by ensuring the ads it paid for were seen by consumer online.

Uncategorized digital marketing, marketing, media, technology, UK
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