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UK

UK broadcasters unite to take on Netflix with ‘BritBox’

November 8, 2019
UK broadcasters unite to take on Netflix with ‘BritBox’
UK broadcasters unite to take on Netflix with ‘BritBox’

UK streaming service BritBox has launched, offering programming from BBC, ITV, Channel 4 and Channel 5, for £5.99 a month.

Ads, Content, Video Amazon, BBC, content, global, UK

Most IT teams ‘believe that marketing doesn’t appreciate their work’

November 8, 2019
Most IT teams ‘believe that marketing doesn’t appreciate their work’
Most IT teams ‘believe that marketing doesn’t appreciate their work’

Over half (58%) of IT teams believe that marketing doesn’t appreciate their work, according to new research.

Regulation content, marketing, technology, UK

Royal British Legion sets up Twitch channel for veterans to play each other

November 7, 2019
Royal British Legion sets up Twitch channel for veterans to play each other
Royal British Legion sets up Twitch channel for veterans to play each other

The Royal British Legion has announced the launch of the Legion Games, a new initiative from The Royal British Legion in their mission to aid and support the Armed Forces community.

Video content, games, sport, UK

Location ad trends: Just 14% of proximity adverts use high-quality signals

November 6, 2019

Just 14% of geo-targeted adverts use high-quality signals as privacy regulations put pressure on location data, according to new research.

Ads, Content, Mobile, Search brands, media, Privacy, Regulation, UK

Microsoft four-day work week ‘boosts productivity 40%’

November 5, 2019

Microsoft Japan saw sales rises by nearly 40% during an experiment in which staff worked a four-day week on full pay.

Regulation Japan, Microsoft, UK

Rugby World Cup 2019: Who was the real winner?

November 4, 2019
Rugby World Cup 2019: Who was the real winner?
Rugby World Cup 2019: Who was the real winner?

The UK was the most engaged nation but South Africa was the most read about team at this year’s Rugby World Cup, according to new research.

Ads, Content, Social Australia, content, games, Japan, UK

Unilever vows no more ads on Pornhub after Dollar Shave Club controversy

November 4, 2019
Unilever vows no more ads on Pornhub after Dollar Shave Club controversy
Unilever vows no more ads on Pornhub after Dollar Shave Club controversy

Consumer goods giant Unilever has promised to stop its brands running adverts on porn sites, after its men’s grooming range Dollar Shave Club ran a campaign on the website Pornhub.

Ads, Content, Regulation brands, marketing, UK

“It must be earned, not bought”: Twitter to ban all paid political ads

October 31, 2019
"It must be earned, not bought": Twitter to ban all paid political ad
"It must be earned, not bought": Twitter to ban all paid political ad

Twitter has taken the controversial step to ban political advertising from its platform, just weeks before the UK holds a general election.

Ads, Content, Social advertising, Facebook, Google, Twitter, UK

UK ecommerce platforms ‘not ready for Brexit’

October 31, 2019
Brexit: Retailers ‘expect more negative impacts than benefits’ over next 5 years
Brexit: Retailers ‘expect more negative impacts than benefits’ over next 5 years

Businesses in the UK are struggling to prepare their eCommerce platforms for Britain’s departure from the European Union, according to a new study commissioned by Greenlight Commerce, a digital commerce agency.

E-commerce brands, ecommerce, UK

New fashion trends: Gen Z wants authenticity from brands

October 29, 2019
New fashion trends: Gen Z wants authenticity from brands
New fashion trends: Gen Z wants authenticity from brands

61% of people aged 18-24 say that fashion advertising needs to show ‘realistic people’ if it is to be seen as authentic, according to research from media agency UM

Ads, E-commerce advertising, brands, media, UK, video
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