UK
83% of UK marketers find branding measurement a challenge
More than four fifths (83%) of UK-based brand marketers find measuring the impact of branding more challenging than measuring the impact of direct response, according to a new survey.
Weakest August in 15 years for online retail sales
UK online retail sales were up just 5% year-on-year (YoY) last month and down 6% on July, marking the weakest performing August in 15 years, according to new research.







