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Twitter

Watch this space: Twitter removing user backgrounds for more ad space?

July 22, 2015

Twitter has removed customised wallpapers from the pages of its users in a raft of changes to its customisation options- sparking rumours that the social network is planning use the space for more ads.

Social images, Twitter

Sale fail: Customers unimpressed by Amazon Prime Day (but sales soar 80%)

July 16, 2015

From extra long shoehorns to an airplane seatbelt extender- Amazon’s ‘Prime Day’ didn’t exactly deliver the big discounts on big ticket items that many were hoping for. However, the hype for an event ‘bigger than Black Friday’ helped the online retailer enjoy an 80% rise in sales.

E-commerce Amazon, Europe, marketing, media, Twitter

Twitter pulls ‘massively dangerous’ Vine ads after epilepsy warning

July 13, 2015

Twitter has pulled a brightly flashing Vine ad from its website Friday after receiving complaints from an epilepsy charity.

Ads, Regulation, Social advertising, BBC, Twitter, video

Cricket fans going mobile: 1 in 3 to watch Ashes on the move

July 9, 2015

Cricket fans are looking forward to watching this summer’s Ashes series on their mobiles, with one in three online video starts for the Ashes expected to come from mobile, according to new research.

Mobile Australia, Facebook, Google, media, Twitter

Reddit in revolt: Moderators shut popular forums to protest sacking

July 3, 2015

Popular online community Reddit is experiencing a huge user backlash following the dismissal of a popular staff member.

Regulation, Social content, technology, Twitter

Cannes Lions winner: Dominos emoji pizza orders

July 2, 2015

Earlier in 2015, Dominos took an innovative approach to pizza orders, catering for the Snapchat and Yo! Generation with emoji based ordering system. The Twitter-based campaign was so successful it won this year’s Cannes Titanium Grand Prix for most breakthrough idea of the year. This case study looks at the pizza chain’s recipe for success.

E-commerce, Viral agencies, marketing, media, Twitter, USA

Taylor Swift bites Apple: U-turn on music royalties

June 22, 2015

In a rare moment of contrition, Apple has bowed to concerns raised by musician Taylor Swift and will pay royalties to artists during a three-month free trial period for its new music streaming service.

Uncategorized Apple, global, music, Twitter

Biocoop debuts ‘Most Eco-Friendly Campaign Ever’

June 15, 2015

Organic food retailer Biocoop wanted to push their ethical farming message to a wider digital audience- but stay core to their values by keeping carbon emissions to a minimum. This corporate social responsibility case study looks at how the firm produced the most eco-friendly ad ever.

Ads Twitter

Twitter CEO Dick Costolo steps down

June 12, 2015

Twitter CEO Dick Costolo is stepping down from his role, as the company striggling with stalling growth and the rise of competitors such as Instagram and WeChat.

Social Twitter

Twitter tackles trolls with ‘shared block’ feature

June 12, 2015

Twitter is letting users to create a public list of abusive accounts they have blocked.

Regulation, Social Twitter
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