Periscope lets brands sponsor live streams
Periscope is upgrading its live streams to allow creators to include graphics and pre-recorded content.
YouTube sparks backlash over new ad-friendly content rules
YouTube is vetting videos and warning creators when their content is not ad friendly in an attempt to keep brands safe from controversy- upsetting many video creators in the process.
5 surefire ways to improve your customer service via social media
Using social media as a tool for customer service is second nature to most businesses but it’s always good to be reminded of the basics preventing any serious reputational damage. Speaking to experts and using their own expertise Love Energy Savings has put together 5 short but essential tips to improve customer service via social … [Read more…]
Influencer marketing trends: Celebrities charge $188k for YouTube sponsorships
YouTube personalities charge an average of $187,500 (£143,000) for each sponsored video, while Instagram and Snapchat endorsements are worth $75,000, according to new figures revealed by a US talent agency.
Twitter Direct Message button now available for any website
Twitter is adding a new message button to its set of publishing tools that can be added to external sites, meaning it could potentially start popping up all over the web.
EU forces Apple to repay €13bn of “illegal tax benefits” to Ireland
Apple has been ordered to repay a record €13bn plus interest after the European Commission said Ireland illegally slashed the iPhone maker’s tax bill.
Snapchat sparks backlash with new “racist” filter
Snapchat has removed a controversial selfie lens filter after the photo app was accused of racism.
Bynder gets €20m funding boost for branding automation software
Branding automation business Bynder has secured €20 million in its first round of funding and is joining the likes of Tumblr, Alibaba, Hootsuite, Twitter and Shutterstock as recipients of funding from Insight Venture Partners.
Snapchat influencers forced to label sponsored endorsements
New Federal Trade Commission (FTC) guidelines have forced many of Snapchat’s biggest stars to starts labelling videos featuring paid endorsements of brands.
IOC faces backlash for ban on Olympics GIFs
The International Olympic committee has banned the press from sharing animated GIFs, as the body cracks down on copyright issues during the Rio games.