Nearly a quarter (23%) of Brits use less than half of the functions on their smart gadgets and technology, with 26% admitting to paying for HD channels but not watching them, according to new research.
Ad tech firm Teads has launched the world’s first chatbot to operate within an outstream video ad, with Tommy Hilfiger the first brand to run its TMY.GRL chatbot using the technology.
Ad retargeting company, MainAd, has launched a new ad tech platform ‘Logico’, designed to drive the performance efficiency of programmatic advertising.
The average Brit reaches for a gadget every 16 minutes, own two gadgets and utilise these on average 60 times per day, according to new research.
The Mobile jury at Cannes handed its Grand Prix to a very unusual app, one that counts your sperm, at the award ceremony at the Palais.
Almost half of marketers (49%) contact their organisation’s IT department at least once a week to carry out their marketing role effectively, according to new research.
With Cannes Lions well underway, we look back at the last couple of days at the festival, with a growing focus on how data is supporting creativity.
Match has launched Ourtime, a new dating service exclusively for those aged 50 years and over.
What lies behind the chatbot hype? Sylvia Jensen, Senior Director EMEA Marketing at Oracle Marketing Cloud, explains why chatbots are so valuable and how they can help improve customer experience.
The 2017 Cannes Lions Festival of Creativity got underway over the weekend, celebrating the best of the ad industry. We look back at the first weekend with video highlights.