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technology

Guest comment: Lead generation is dead. Long live demand generation.

February 19, 2020

Is there too much focus on quantity of leads at the expense of quality? John Webb, managing director at Nowse, argues that it’s time for brands to re-focus on the overall customer journey.

Ads brands, content, CRM, technology

Alibaba provides help for online merchants hit by coronavirus outbreak

February 18, 2020
Alibaba provides help for online merchants hit by coronavirus outbreak
Alibaba provides help for online merchants hit by coronavirus outbreak

Chinese ecommerce giant Alibaba Group has unveiled measures to help small and medium-sized enterprises in China affected by the coronavirus outbreak.

E-commerce and E-retailing China, ecommerce, games, technology

Which smart home products will Brits own in 2020?

February 14, 2020
Which smart home products will Brits own in 2020?
Which smart home products will Brits own in 2020?

Smart thermostats are the most popular IoT device that Brits want for their home, ahead of a smart doorbell, according to new research.

Mobile Google, media, Search, technology, UK

Mobile World Congress cancelled over coronavirus fears

February 13, 2020
Mobile World Congress cancelled over coronavirus fears
Mobile World Congress cancelled over coronavirus fears

The Mobile World Congress (MWC) in Barcelona has been cancelled after a growing number of firms pulled out over coronavirus fears.

Ads, Mobile Amazon, Facebook, global, local, technology

Jazz music streaming service picks 7digital as streaming platform

February 12, 2020
Jazz music streaming service picks 7digital as streaming platform
Jazz music streaming service picks 7digital as streaming platform

A new streaming service catering specifically to jazz fans, called ‘jazzed’, has been launched, and has selected British B2B music-tech company 7digital as its preferred music platform.

E-commerce, Mobile content, music, technology, video

Hiscox insurance launches smart tech to spot water leaks

February 12, 2020
Hiscox insurance launches smart tech to spot water leaks
Hiscox insurance launches smart tech to spot water leaks

Specialist insurer Hiscox has partnered with LeakBot, the smart water leak alarm, to provide its leading leak detection system to customers.

Mobile technology, UK

The Gym Group partners Tribe to capitalise on online January rush

February 12, 2020
The Gym Group partners Tribe to capitalise on online January rush
The Gym Group partners Tribe to capitalise on online January rush

Low cost gym operator The Gym Group has optimised its online platforms to support its peak January trading period, partnering with Tribe (formerly SciVisum), a web performance and testing service provider.

Ads media, technology, UK

Valentine’s shopping trends: Tech gifts overtaking flowers?

February 10, 2020
Valentine’s shopping trends: Tech gifts overtaking flowers?
Valentine’s shopping trends: Tech gifts overtaking flowers?

This Monday will bear witness to the peak pre-Valentine’s Day rush for online shoppers in the UK, as they look to snap up last minute gifts for their loved ones in time for delivery – from top of the range tech to indoor greenery.

E-commerce advertising, brands, eBay, technology, UK

Publishing ad metrics: Content verification technology ‘key driver of ad discrepancy’

February 6, 2020

Ad discrepancy levels have increased by nearly 150% when keyword-blocking tags or brand safety wrappers are present, according to new research.

Ads, Content agencies, content, media, technology, UK

Veridium launches facial recognition technology vFace

February 5, 2020
Veridium launches facial recognition technology vFace
Veridium launches facial recognition technology vFace

Veridium has launched its own facial recognition and behavioural biometric technology for mobile phones – replacing expensive hardware with a frictionless app.

Ads Android, apps, security, technology
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