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technology

Universities are the biggest employer of AI talent in UK- report

June 14, 2018

The biggest creator of AI-related jobs is Imperial College London, with its recruitment drive accounting for 7.4% of all AI vacancies, as universities dominate recruitment in the sector, according to new research.

Ads, Mobile, News advertising, Amazon, global, technology, UK

London named Artificial Intelligence capital of Europe

June 11, 2018

London is the Artificial Intelligence (AI) capital of Europe, home to double the number of AI companies than closest rivals Paris and Berlin combined, according to new research.

Mobile Europe, global, government, Maps, technology

Ecommerce in Italy worth €24bn in 2017

June 11, 2018

Italy’s online retail industry is now worth about €24bn, doubling in size in the last four years, according to new research.

E-commerce ecommerce, Italy, music, retail, technology

Nostalgia boosts Father’s Day clicks by nearly 200%

June 8, 2018

A study of Father’s Day advertising preferences by Taboola shows UK consumers are unconsciously drawn to nostalgic black and white images.

Ads, Content, E-commerce, News, Viral advertising, brands, Google, images, technology

Paradise lost and found: how AI and analytics found the UK’s best place

June 7, 2018

We’re all used to hearing about the magic of AI and how it’s going to change the world. But what are the real-world uses? John Spooner, head of data science at analytics leader SAS, looks at how intelligent analytics can help companies understand their customers’ deepest and most complex desires to drive better personalisation and … [Read more…]

Ads, Content, News analytics, global, local, media, technology

The true value of attention: Do cinema ads offer better ROI than programmatic?

June 6, 2018

Once you start calculating the actual attention ads in media receive, cinema and TV – the most ‘expensive’ media – are, suddenly, surprisingly affordable, whereas ‘inexpensive’ media, such as programmatic digital, are in fact fairly expensive, according to new research.

Ads, Content, News, Social, Video, Viral advertising, agencies, marketing, media, technology

Chatbots: the ecommerce tool nobody is measuring

June 5, 2018

Conversational commerce offers great opportunities to improve the customer experience. But as Duncan Keene, UK Managing Director at ContentSquare explains, the quality of that experience is not a given; behavioural analytics are essential if organisations are to maximise the value of chatbots and drive up both engagement and revenue.

E-commerce, Mobile, News, Social analytics, brands, ecommerce, technology, UK

UK car selling comparison site gets £2.75m funding boost

June 5, 2018

Motorway, the UK’s first price comparison website for selling cars today announces it has secured £2.75 million in seed funding.

E-commerce broadband, eBay, technology, UK

Marketers May be Overestimating Ability to Execute and Deliver Results from Their Investments

June 4, 2018

There is a growing importance of MarTech-related skills for marketing teams across the U.S. and UK, but many marketing departments are struggling to reap the full potential of their investment and deliver expected ROI.

Ads advertising, global, marketing, technology, UK

Right to reply: Fears surrounding the ethics of AI development risk constraining innovation

May 31, 2018

Yemi Olagbaiye, Head of Client Services, Softwire, discusses ethical AI and the fears surrounding who should be responsible for how quickly these technologies are emerging.

Mobile, News media, Microsoft, technology
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